
سوشي السلمون ليس طبقاً يابانياً
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About this listen
كيف أصبح «سوشي السلمون» أحد أكثر الأطباق طلبًا في العالم؟ قصة نجاح النرويج في تسويق سمك السلمون في اليابان. القصة الأعظم لنجاح دخول سوق اليابان وتغيير أذواق سكانه لإنقاذ صناعة متهالكة.
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المصادر:
https://link.springer.com/book/10.1007/978-94-009-3177-0
https://japanupclose.web-japan.org/culture/c20191004_1.html
https://www.importglobals.com/blog/top-10-fish-exporting-countries-in-2023
https://japantimes.co.jp/business/2023/11/19/japanese-restaurants-abroad-triple/
https://medium.com/torodex/salmon-sushi-is-not-a-japanese-invention-9189d9cd78b7
https://www.greatbritishchefs.com/features/norwegian-salmon-japan
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