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What You Need to Know About: Marketing

Narrated by: Lucy Paterson
Length: 5 hrs and 44 mins
Categories: Business, Career Skills
3.5 out of 5 stars (5 ratings)

Non-member price: $23.41

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Editorial Reviews

Marketing is covered in this essential audiobook guide What You Need to Know About: Marketing, written by experienced keynote speaker and brand advisor Simon Middleton with an expert narration by voice artist Lucy Paterson. This book is perfect for business owners who haven’t studied marketing or those who have been offered a job in this area without any prior qualifications. Listeners learn the foundations of marketing from its history and principles to recognising its widespread use in today’s business world. All the tips and techniques are given here for creating and implementing effective marketing strategies. Available now from Audible.

Publisher's Summary

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engages in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

©2010 Simon Middleton (P)2011 Audible Ltd

What members say

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Too vague

Very disappointing book. As a marketer this book was too vague and looked at marketing from a text book angle rather than the real world Give this one a miss.

4 people found this helpful

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Profile Image for Santiago
  • Santiago
  • 08-02-2017

value added

Would you listen to What You Need to Know About: Marketing again? Why?

uber insightful.. useful material..

What was one of the most memorable moments of What You Need to Know About: Marketing?

I listen to the chapter daily.

What about Lucy Paterson’s performance did you like?

she is amazing.

Was this a book you wanted to listen to all in one sitting?

absolutely!!!! I can't say that about every book

Any additional comments?

value added!!!!

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  • Jason
  • 29-10-2011

Very up to date

I like this audiobook because it's very up to date in an industry that's rapidly changing. It's dry at times but useful if you're looking for a deeper understanding of marketing.

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  • Al
  • 06-10-2011

Nothing new

Nothing new and lots of Psychobabble. I dont think it has much relevant information even for a beginner like me