‘A chatty and anecdote-filled autobiography… There is much fun to be had, such as trying to put a certain part of his anatomy in the ear of the singer in rival band Quiet Riot (clue:not his finger) Sunday Times Books of the Year

‘The entertaining chronicle of a spotty anorak who escaped his grey existence into the absurd drama of life as Iron Maiden’s frontman’ Daily Telegraph Books of the Year

‘What Does This Button Do? is a genuinely fascinating and funny look back at Dickinson’s life. From his early days growing up in the Nottinghamshire mining town of Worksop (where he was raised by his grandparents until the age of six) to his roller-coaster 40-year music career, it paints a candid picture of a life well lived.’ Classic Rock Magazine

‘If you only read one book this year, it absolutely must be Bruce Dickinson’s new autobiography, What Does This Button Do? … The book is every bit as entertaining and bursting with energy as you might expect.’ Metal Hammer

‘Whether you are a Maiden fanatic, an aviation enthusiast, a fencing aficionado or none or even all of the above, you will most definitely get something from this extremely well written and entertaining book, such is the calibre of the man, his philosophies and the level of his accomplishments.’ Metaltalk