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Publisher's Summary

How do people of seemingly ordinary talent go on to achieve unexpected results? What can we learn from them? What are the ingredients for unreasonable success and how is it achieved?

In this groundbreaking book, best-selling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment.

The pattern of success is fractal. It is endlessly varied but endlessly similar. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. If it did, most of the people in this book would not have impacted the world as they did.

Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Kraków, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world's greatest painters, known universally by his first name, Leonardo?

Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success and latch on to them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.

With this audiobook, you can embark on a journey towards a new, unreasonably successful future.

©2020 Richard Koch (P)2020 Hachette Audio UK

What listeners say about Unreasonable Success and How to Achieve It

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I love Richard Koch but this one isn't for me

Richard Koch is such an insightful thinker and author but I don't feel this audiobook reflects these qualities. The narrator is awfully tedious, for starters. It's made somewhat more tolerable by increasing the speed to 1.2x but it still distracts terribly from the content. Constant repetition of the word 'success' pronounced as SUHHCKS-ess is enough to drive anyone up the wall.

Then there's the content itself which I really wanted to love but didn't. I do think Mr Koch is onto something key here but it's likely better suited to a physical book. As an audiobook, the "map" he's describing seems to be all over the place. We really need to easily flip back and forth to put the pieces together. Very sorry to be returning this one but will get a paper copy instead.

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Fascinating concept and read

Richard delivers a book that takes a logical yet non linear approach to pulling apart uber success. Likely similar to how he invests - rather than what is already obvious, he uses high level intuition to correlate what really mattered in creating a cumulative 'X factor' in observable historical examples of unreasonable success. Drawing from that, he gives you simple lessons in positioning yourself for similar possible outcomes - is an excellent application of his trademark 80/20 principle. A fascinating journey through some of history's pivotal moments - well worth reading if you take success, and more broadly, what it means to have true impact, seriously.

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  • Alex MacPhail
  • 10-10-2020

Stop. Listen to this. Change your life!

I have just finished the audiobook of Unreasonable Success - Richard Koch. This book is well worth reading. A key insight, which I had not come across before, was the landmark called "Transformative Experience". Not only is this very well described, it is very timely for me.

I am currently undergoing a transformative experience in my life, a change from being an airline pilot to an entrepreneur. While I have had some moderate success, I have not yet experienced, Unreasonable Success. Now that I have completed the journey with this book, I am able to plot a road map, to set about achieving this.

The story of Margaret Thatcher, soon to be kick out of government, just prior to the ensuing Falklands war, was a key description of this critical step for unreasonable success.

Other key landmarks which left an impression on me were:
Make your own Trail
Find & Drive your Personal Vehicle
Thrive on Setbacks.

Each landmark is tells a story through the eyes of one or more of the key 20 characters in the book, including Madonna, Nelson Mandela, Helena Rubenstein and Leonardo Da Vinci.

This book shares the philosophy of creating unreasonable success. I will be using it to great effect.

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  • Stephen
  • 25-10-2020

Excellent book, terrible narration

Excellent book, terrible narration - really distracting, awful American accents, and seeming lack of knowledge about what he is reading

1 person found this helpful

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  • Nelson
  • 26-08-2020

Outstanding, a great mentor, a great teacher ...

If you are interested in holistic development, personal, psychological, strategic, professional development, Richard is the man. He is the gifted mentor who has been there. He is a dedicated mentor who is keen to save you from a mediocre life. The Hero's journey? He has done it. His voice is the voice of experience. His message is the message of a sage who has the power to transform your existence. His books are web, a very rich, sophisticated web of powerful ideas, wonderful and refined ideas carefully collected, seeds designed for ambitious individuals. Every book is a great book, every chapter is a rich chapter, every message is a deep massage. Read, listen to this book then buy, read and listen to 80/20 Individual, Star Principle, 80/20 Principle, Simply, consume the content because it will take you far. Richard Koch gives us a very deep and rich philosophy. Richard is a philosopher, psychologist and historian. He is interested in the history of success, progress and achievement. Oustanding and refined ideas beautifully presented.

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  • James Ashford
  • 21-02-2021

Terrible American impersonations

The book is great but I can’t bear to listen to the audio any more because the narrator keeps doing American accents for the different people he’s talking about.

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  • Kirk Lonsdale
  • 10-02-2021

A must

Loved it, I do prefer listening to Richard’s narration though, I felt a little disappointed at first but still a great listen.

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  • Amazon Customer
  • 13-01-2021

In my top 3 books about success

Condensed truth about how to proceed making something out of your life, regardless of what it is really. If you get pass by reading style (like it's been recorded by an american 30 years ago) and a handful of somewhat banal examples of "successful" individuals that I can't personally identify with, neither I necessarily would want to, it is really the treasure chest of concepts and strategies that are very useful in my opinion. Excellent audiobook in a slightly annoying "packaging".

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  • Callie
  • 28-12-2020

Excellent book

Richard Koch is one of those authors that always hit the key notes, explaining complicated things in remarkably simple and relevant ways.

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  • Amazon Customer
  • 12-10-2020

Awesome + inspiring

Rooted in reality and a healthy dose of shooting for the stars, Richard has nailed it!

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  • Dune Mac Donald
  • 27-09-2020

Great Content - Dodgy accents .

Honestly Loved this book - wish it was narrated by Richard though .The person reading the book, cleary is trying to impersonate a south african accent during many instances and it comes off cheesy and mockingly
.A bit Biased towards a skewed take as well( Mandela was a terrorist ) Yes he did change the course of history but was fighting violence with violence ,but to say that the Nationalists were fighting ANC With blood on their hands was a biased opinion ,it was the same on both sides ,Not just one side .Very European take.
Content is applicable .many of the accents ,American,South african ,Afrikaans where really not required ,This book would be a 5 stars except for the narrator trying his best to fluff it up

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