Unfair Comparisons
Nuancing the "Sold, Not Bought" Category
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.
Unfair Comparisons
Narrated by:
Maria Ferrante-Schepis
Buy Now for $16.99
-
Narrated by:
-
Maria Ferrante-Schepis
About this listen
The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling “video tape review” of the industry’s last decade, enabling us to rethink what’s possible in a negative demand category.
With decades of experience and a deep understanding of the industry’s challenges, Maria unpacks:
- The subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.
- The role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.
- The importance of having the right division of labor between the human and technology to fully meet the needs of customers.
- Ways to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.
This book goes beyond theory—it’s packed with insights, relatable stories, and a fresh perspective to enable effective action.
©2025 Maria Ferrante-Schepis (P)2025 Maria Ferrante-Schepis
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.