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Publisher's Summary

Amy Alkon presents Unf*ckology, a "science-help" book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.

Have you spent your life shrinking from opportunities you were dying to seize but feel "that's just who I am"? Well, screw that! You actually can change, and it doesn't take exceptional intelligence or a therapist who's looking forward to finally buying Aruba after decades of listening to you yammer on.

Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf--kology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won't need a psych prof on speed-dial to understand - and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great listen. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:

  • Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.
  • The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.
  • Fear is not just the problem; it's also the solution.
  • By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.

Follow Amy Alkon's groundbreaking advice in Unf--kology, and eventually, you'll no longer need to act like the new you; you'll become the new you. And how totally f--king cool is that?

©2018 Amy Alkon (P)2018 Brilliance Publishing, Inc., all rights reserved.

What members say

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  • Rod
  • 26-06-2018

R-evolutionary

There’s a lot of self-help information out there and, while belief in mystical powers may provide some comfort, it’s behavioural science that helps us understand and implement change. Belief in the universe or astrology may prompt us to adopt the changes needed in our life, but it’s understanding our motivations that can usually lead to making sustainable differences.

Unf*ckology professes to be a science-help guide rather than a self-help book in order to separate itself from the mystical gurus that cash in on our desire for self-improvement. It also takes the proven technique of comedy to teach and to motivate you to “get off your arse and do what behavioural science tells you to do”.

This book is a goldmine of information and ideas and, if you prefer to listen than to read, the audiobook version is presented by narrator Carrington MacDuffie in a highly enjoyable, laugh-out-loud adventure of discovery. Carrington delivers author Amy Alkon’s text with all the sarcasm, gruffness, enthusiasm and wit that it deserves. She’s a delight to listen to, while Alkon’s text is both fascinating and educational.

Alkon is opinionated and not afraid to express it, but she does so after personal experience or investigation. She keeps everything based on fact, not belief, which gives her ideas gravitas despite her potty mouth and finely-tuned sense of humour.

She breaks down the differences between feelings and emotions, and the physiological effect they can have on the body, and vis versa. She examines the importance of rituals, religious or otherwise, and the need to acknowledge both physical and social pain: “Sticks and stones may break my bones, but names will also hurt me.”

Most fascinating is the lengths she delves into evolutionary psychology to consider why our emotional and physical reactions to the world around us mirror those from when we were still cave dwellers. It makes a lot sense in respect to our fight-or-flight reactions, the impact of social exclusion on our wellbeing, and our need to be liked.

Later in the book Alkon delves into the main differences between confidence, which is action-driven (I can do this because I’ve had experience) and self-esteem, which is an emotional response to our perception of what other people think of us.

Cognitive reappraisal, understanding & mastering will-power, mimicry, and the act of just doing are but a few of the many practical tips Alkon delivers to help implement change in your life.

Unf*ckology is r-evolutionary. Having read a lot of self-improvement guides over the years, which often seem to rehash the same information, Alkon has finally provided new research and ideas that I’ve not been privy to before. It’s one of the better books I’ve read in the self-improvement genre. It achieves that through its scientific foundation, the breadth of topics covered, and Alkon’s comedic delivery.

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  • Howard Owens
  • 31-01-2018

Great writing, better advise

Where does Unf*ckology rank among all the audiobooks you’ve listened to so far?

Great book. Full of great advice.

What did you like best about this story?

Science-based advise on overcoming lack of confidence.

Have you listened to any of Carrington MacDuffie’s other performances before? How does this one compare?

First time I've heard her. She did great.

Was this a book you wanted to listen to all in one sitting?

Yes

Any additional comments?

If only this book had been available 35 years ago. It would have saved me a lot of grief.

Now that I'm older, I not only see where I went wrong in trying to fix my own head and make my own way with no guidance, I've also studied enough on human behavior at this point to recognize that Amy's advice truly is science-based.

The target human being for this book is the person who is unsure of him or her self, perhaps shy, perhaps lacking in confidence. This book will help fix those things. But there is another audience for Unf*ckology: everybody else.

All of us could use a little boost of confidence from time to time.

Further, we all know people who are shy and lack confidence. Those of us with confidence make a great contribution to the world when we can help those who lack it.

So my advice, if you don't think you need this book: in one way or another, you do.

Finally, I've been a fan of Amy's writing through her Advice Goddess column for close to 20 years. By the time I discovered her column, I was married, and happily so, not dating, and not needing much of the advice provided to her readers. I read her -- and my wife and I would read her to each other -- because she was such a witty and entertaining writer, full of sharp observations that hit their mark every time. She had no time for people's BS and called them on it with flare.

She was a good writer then. She's even better now. If the idea of reading a "science-based" book scares you, don't fear -- Amy's wit, her ability to grip your interest with stories, and her vivid use of the English language will keep you thoroughly entertained.

3 of 3 people found this review helpful

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  • Amazon Customer
  • 26-01-2018

Very enlightening and encouraging!

This audiobook gave me a lot to think about and left me feeling overall better about myself and hopeful that I can make improvements in the way I feel and act. If I had been reading it, there are parts I would have wanted to re- read, especially from chapter 15 to the end. So, I’m planning to listen a second time to the last few chapters. For me the solutions presented made it an especially worthwhile presentation. I didn’t agree with every singe point and suggestion made but there were plenty of great take aways for me. I enjoyed the author’s use of her personal experiences and examples. She also had a pleasant voice,which I always find helpful in audiobooks.

5 of 6 people found this review helpful

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  • JodyB22
  • 13-06-2018

Great ideas and insight

Since I'm a little older 60+, I felt the swearing was a little over done. I understand using it for emphasis but I could have done with a little less, especially the F-bomb.

She does have some great points and a LOT of it was very solid advice.

1 of 1 people found this review helpful

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  • MattTheProgrammer
  • 21-03-2018

Practical, Informative, and Hilarious!

If you could sum up Unf*ckology in three words, what would they be?

Hilarious, Practical, Informative

Who was your favorite character and why?

Given that the book isn't fiction, there isn't really a main character, but Amy's anecdotes, metaphors, and similes are fantastic and well-timed.

What does Carrington MacDuffie bring to the story that you wouldn’t experience if you just read the book?

The performance is fantastic. The delivery of anecdotes and occasional cursing has often brought levity in ways that may not have been been observed had I simply read the book on its own. Given the style of voice (even after a few chapters), I am still adequately entertained when the inevitable F-Bomb rains down from the literary heavens.

What’s an idea from the book that you will remember?

Science and self-improvement doesn't have to be boring or tedious. There is a ton of information in this book and only listening to it once will probably not be enough.

Any additional comments?

Just really thrilled with this title. It has been an absolute joy to experience in this format.

1 of 1 people found this review helpful

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  • Eva
  • 26-08-2018

To the point

Goes right to the point and doesn't mince words. It's also hysterical. If you can't handle cursing, then keep in walking, there's nothing to see here.

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  • Cesar & Jacqualine
  • 23-08-2018

Brainy yet simplistic

I loved the overall book, the reader though at times seemed to be more mono-toned which could cause for some to mind-wander mid reading. I loved the scientific references given and the different ways they explained the brains process in which we react to many/certain situations. Overall good book!

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  • Merna M. Ward
  • 14-02-2018

Brilliant

The author of this self help book is an original thinker and did extensive research in presenting this practical guide to developing style and confidence. I found it very helpful.

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  • Flavio Lopez
  • 07-02-2018

amazingly inspiring

loved it!, have been recommending this to everyone. we should all read this book !

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  • Rob
  • 28-01-2018

Utter rubbish

If this book wasn’t for you, who do you think might enjoy it more?

Poor content with some f*cks thrown it to make it seem edgy but in truth its just plain rubbish

You didn’t love this book--but did it have any redeeming qualities?

Not for me

2 of 2 people found this review helpful