Try free for 30 days
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $22.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Project Management for the Unofficial Project Manager
- A FranklinCovey Title
- By: Kory Kogon, Suzette Blakemore, James Wood
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
No project management training? No problem! In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projects - you’re an unofficial project manager. FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.
-
-
Great practical advice
- By Anonymous User on 21-06-2021
-
UnBranding
- 100 Branding Lessons for the Age of Disruption
- By: Scott Stratten, Alison Stratten
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
-
UnSelling
- The New Customer Experience
- By: Scott Stratten, Alison Kramer
- Narrated by: Scott Stratten, Alison Kramer
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
-
Your First Leadership Job
- How Catalyst Leaders Bring out the Best in Others
- By: Tacy M. Byham, Richard S. Wellins
- Narrated by: Kitty Hendrix
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Your First Leadership Job is divided into two sections. Part One introduces the concept of catalyst leader - one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Part Two devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, and turning dreaded appraisals into discussions that propel performance. It also includes a chapter for first-time female leaders.
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
-
The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
-
-
Fluff and repetition
- By Chris on 31-12-2016
-
Project Management for the Unofficial Project Manager
- A FranklinCovey Title
- By: Kory Kogon, Suzette Blakemore, James Wood
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
No project management training? No problem! In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projects - you’re an unofficial project manager. FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.
-
-
Great practical advice
- By Anonymous User on 21-06-2021
-
UnBranding
- 100 Branding Lessons for the Age of Disruption
- By: Scott Stratten, Alison Stratten
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
-
UnSelling
- The New Customer Experience
- By: Scott Stratten, Alison Kramer
- Narrated by: Scott Stratten, Alison Kramer
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
-
Your First Leadership Job
- How Catalyst Leaders Bring out the Best in Others
- By: Tacy M. Byham, Richard S. Wellins
- Narrated by: Kitty Hendrix
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Your First Leadership Job is divided into two sections. Part One introduces the concept of catalyst leader - one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Part Two devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, and turning dreaded appraisals into discussions that propel performance. It also includes a chapter for first-time female leaders.
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
-
The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
-
-
Fluff and repetition
- By Chris on 31-12-2016
Publisher's Summary
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students.
They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
More from the same
What listeners say about UnMarketing, Second Edition
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Anonymous User
- 07-07-2020
Same same, but different in such a good way.
I really enjoyed this, it 100% helped me refocus my philosophy on how marketing works.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!