Waste of time

If you would like to learn anything about UX, don't waste your time with this book. You will learn nothing at all.
It does not teach you anything about UX, only about the managerial processes that are suppose to be implemented in order to have a good UX.
I found myself skipping long minutes in different chapters without feeling I missed anything. It just continued to repeat the same managerial mantras about how important is everything. Same stuff you find in books about disciplines like QA, Marketing, etc...
Nothing about UX.

11 people found this helpful

Basic UX overview

This book provided a good birds eye view of UX but it felt overly simplified and surface level. Gems like "UX is a process and not a position" are often framed with obvious comments like "UX involves change which can cause friction in an organization."

The reading was excellent.

This is a good book for business people wanting to learn about UX who have never heard the term before. But if you really want to implement UX in a company you will need more in-depth resources. If you're a UXer already hoping to learn more about the process and business impact this book may be worth a skim but overall maybe a pass.

30 people found this helpful

Great book to read not a great one to listen to

Would you recommend this book to a friend? Why or why not?

This is a very informative and well written book. But, it's not a great book to listen to. It's the type of book you want to read.

1 person found this helpful

A good intro to the business aspects of UX

Although it isn't well reflected in the book's name - it does follow up to its premise in the subtitle.
This book is indeed an entry-level rundown on the business and managerial aspects of handling the topic of user experience in product companies. All important bases are covered, and I feel that executives that require some reinforcement of their knowledge on what UX is - will benefit from this short and to-the-point book.

Don't expect this title to teach you about UX, it's not the purpose here.

Also, loved the narration, it made the listening easier, considering the nature of the topic. Pauses could be slightly shorter, but overall, they allow things to sink in before jumping into the next section.

A disclaimer: I got this audiobook as a gift.

Good intro

Focuses on the business reasons for UX. Anyone getting into UX should give this a listen.

Good overall glance

The digital audio version of this book could definitively improve the INDEX of the book. It's impossible to know the content of the chapters if they are named Chapter 1, Chapter 2 and so on.

Good introduction to UX from a business perspective

Useful and practical examples. As someone in the industry, I would say it’s pretty accurate and useful. The narrator was good but at times had some strange pronunciations of certain words.

Very vague and repetitive.

I thought a lot of the information was repeated throughout the book. The content was pretty dry. It talks a lot about strategy, roles, and the how but not too much about the what. So it seems very high level. The examples used for measuring analytics were pretty much "abandoned shopping carts" but didn't go in to much detail about what tools or actions might be taken to improve check outs.