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Twenty Minutes Is the New Hour

The Ambitious Woman's Guide to Doing Less and Achieving More

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Twenty Minutes Is the New Hour

By: Fran Hauser
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Pre-order for $19.56

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About this listen

An indispensable guide to help women reclaim hours in their day by overcoming the 4P’s—People Pleasing, Procrastination, Perfectionism, and (time) Padding—from the acclaimed author of The Myth of the Nice Girl.

Women often carry a different kind of time load—one that adds up in ways that aren’t always visible but deeply felt. And often, the way we approach these responsibilities is driven by habits and behaviors that fall into what Fran Hauser calls “The 4 P's”—People-Pleasing, Perfectionism, Procrastination, and (time) Padding. Whether it’s getting caught in a cycle of saying yes to everything, rewriting an email for the tenth time, or hesitating to start a project, these patterns chip away at our hours, leaving less time for the things that truly matter.

In Twenty Minutes Is the New Hour, Hauser shows professional women how to apply “the twenty-minute mindset” to create more time and space for themselves and their most meaningful work. Embracing a twenty-minute mindset means recognizing that progress doesn’t always require an hour you don’t have—it can start with the twenty minutes you do have. It’s the shift from waiting for perfect conditions to taking small, doable steps that move your work, life, and well-being forward. Hauser walks readers through:

  • The script for delivering a quick and kind "no" without apologizing
  • How to use a to-don’t list to avoid decision fatigue (and allow you to get through your inbox faster)
  • The secret recipe for getting an effective meeting done in 20 minutes
  • Adopting a messy action mindset to just start
  • How to streamline projects and negotiations that have gotten unnecessarily complicated

Twenty Minutes Is the New Hour is the antidote to our always-on, overworked world and a fresh take on productivity—the book every woman needs to reclaim her time.
Career Success Personal Development Personal Success Women in Business

Critic Reviews

“Regardless of where you are in your career, Twenty Minutes Is the New Hour is the time management guide you need to reclaim your time and get ahead. Everyone—Gen Z, millennial, Gen X, and boomer alike—will find something useful in these pages.”—Lindsey Pollak, New York Times bestselling author of Becoming the Boss and The Remix

“In Twenty Minutes Is the New Hour, Fran Hauser offers a liberating reframing of time in a culture that equates busyness with worth. With clarity and compassion, she reveals how perfectionism and people-pleasing pull us away from what truly matters and how to reclaim our time for the people and work that both add value and make us feel valued, so our days reflect meaningful work, deep relationships, and a life aligned with what matters most.”—Jennifer B. Wallace, New York Times bestselling author of Mattering and Never Enough

“Fran employs her signature combination of decades of executive experience and humility to share a relatable self-examination of our flawed conditioning around time and work in this realistic and tangible guide on how we can slowly test ways to regain our time (and perspective) back. As so many women reach for ways to make work and life feel more sustainable, Twenty Minutes Is the New Hour offers a solution.”—Neha Ruch, USA Today bestselling author of The Power Pause
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