Transform!
The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI
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Transform!
Narrated by:
Christopher Weeks
Pre-order for $27.11
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Narrated by:
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Christopher Weeks
Through compelling case studies and data-driven insights, Transform! delivers key insights on:
• Pitfalls of technology-led change programmes, from faulty air traffic control systems causing massive disruptions to tragic incidents like the UK’s Post Office Horizon accounting system debacle
• 14 core behaviours which have been proven over more than two decades of application to reduce the chances of failure and to significantly increase the likelihood of creating more successful outcomes
• Steps to setting up and running technology programmes of any size, which are ultimately very human-intensive and creative
Transform! is an essential listen for all business leaders and professionals looking for a reliable and practical guide to navigate the complexities of digital transformation.©2025 Ian Murrin, Rajesh Jethwa, Mike Wright
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