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To Sell Is Human

The Surprising Truth about Persuading, Convincing and Influencing Others

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To Sell Is Human

By: Daniel H. Pink
Narrated by: Daniel H. Pink
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About this listen

 p>A ground-breaking new business book from the New York Times number-one best seller. We're all in sales now. Each day millions of people earn their keep by convincing someone else to make a purchase. They sell planes to airlines, oil shares to sheiks, cars to drivers. They sell consulting agreements, magazine subscriptions, and time-shares, double glazing, broadband, fitted kitchens, car insurance, life insurance, pet insurance! Some work in fancy offices with glorious views, others in dreary cubicles, but most look exactly like you. In fact, each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don't realise we're doing it.

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter, and in Match.com profiles.

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

©2012 Daniel Pink (P)2013 Canongate Books Ltd Career Success Creativity Creativity & Genius Marketing & Sales Personal Development Psychology Psychology & Mental Health Relationships Sales & Selling Time Management & Productivity Marketing Business Aviation Career
All stars
Most relevant  
takes a while to get into it. I skipped through to chaper 3 or 4 because I was time poor. But useful information.

A good overview of sales

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Great book for people who would like to know how to move others in a more meaningful way. Great to hear how we can better influence others.

As a sales person, this book was not as impactful as I had expected, however if I were not a salesperson, I could see how this could be majorly impactful.

Great for Influence and Persuasion!

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Dan tackles the sales dilemas, myths, reputational concerns, challenges and provides practical approaches with depth and meaning that gets well beyond the "doing" of sales. Dan rightly focuses on the "being" of sales and provides great examples and evidence to support it all.

Engaging, evidence based practical & purposeful

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Daniel Pink helps anybody looking to learn how to create forward momentem in moving people both in and out of the sales arena.

his book is pleasently simple to understand and entertaining, yet he goes further than just imparting knowledge with a series of exercises to help turn these facts into life skills.

A great book on how to unstick your sales career

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I can't wait to put what I learned here to good use! I would recommend it to anyone

i was riveted

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this book opened a new world for me in sales. there was a lot i didnt know about eventhough i been in the sales game for quite a while . I highly recommend it.

great book. a good sales strategy book

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Interesting exploration of sales and selling but even more about what the author calls non sale selling which includes big chunk of regular human interaction. Worthwile purchase, will be looking forward to read/listen more books by Daniel Pink.

Interesting and worthwhile

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Key items that resonated with me were the different presentation modes, and at the end the ideas around upserve which could equally apply to cross serve.

Great ideas and concepts

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More than half of the chapters are written to convince you that everyone is in sales today. If you already know that, you'll be bored.
The part on pitching is the best part of the book

Good book, not Great

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This is probably a good book if you are looking for motivations to view sales in a new light. I wanted it to convince me of the proposition that it puts on its front cover. In that regard it is in the category of "not even wrong".

Not for me

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