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Think Simple

How Smart Leaders Defeat Complexity

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Think Simple

By: Ken Segall
Narrated by: Ken Segall
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About this listen

Penguin presents the unabridged, downloadable, audiobook edition of Think Simple written and read by Ken Segall.

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

 Marketing Marketing & Sales Management Business
All stars
Most relevant
Excellent business ideas for any business in business or still in thought. Life can be easier.

Great forward thinking

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