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Publisher's Summary

If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily but to manage it - and enjoy it too.

The 12 major and 16 minor Zurich axioms contained in this audiobook are a set of principles providing a practical philosophy for the realistic management of risk that can be followed successfully by anyone, not merely the "experts". Several of the axioms fly right in the face of the traditional wisdom of the investment advice business, yet the enterprising Swiss speculators who devised them became rich while many investors who follow the conventional path do not.

Max Gunther, whose father was one of the original speculators who devised the axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now, the rest of us can follow in his footsteps. 

Startlingly straightforward, the axioms are explained in an audiobook that is not only extremely entertaining but will prove invaluable to any investor (whether in stocks, commodities, art, antiques, or real estate) who is willing to take risk in one's own terms and chance a little to gain a lot.

©2005 Harriman House (P)2019 Harriman House

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  • Philo
  • 28-05-2021

This won't tell you how to pick investments, but

... it is an interesting voice. It is more in the area of stances and attitudes toward risks, bets, losses and gains, and approaches to implementing those stances and attitudes. It is from an earlier era, definitely not a quant mentality, but I still find value in it. It precedes the era of vast index funds, and the rainbow of products that have appeared since then. It is on the level of picking more concentrated bets in individual stocks. But now that we are all, on quick trades in and out, roadkill for algo traders (much as we are roadkill for all kinds of AI and algos in other arenas of life), I find a strategy of stepping back, and looking for big more strategic moves (and heuristics for thinking about them), useful.

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  • R. R. Danda
  • 06-03-2021

most of the axioms are spot on and eye opening.

Investors, Traders, Speculators.. Everyone must read this. A lot of axioms are contrarian but wise.

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  • Nathan
  • 04-06-2020

Professional investment skills. Get into details, beginners might be not easy to fully understand. Need lots practice

Professional trading skills. Point out my mistakes and guide me to achieve my goals。many examples and need to be avoid and alert

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  • kbb
  • 17-08-2019

Vindication

For me, the ideas in this book always seemed most practical. But, so called experts/friends/authority figures dissuade one from following their gut. This book is vindication! Thanks Max!!

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