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Publisher's Summary

How does a pit crew change four wheels in 1.9 seconds?   

And what does that mean for a company like Blackberry?     

What is Ron Dennis' secret to good time management?   

And how can that help TV producers?     

Why is F1 the perfect example for leadership, motivation and strategy?   

And what can we learn from it?  

In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.  

By recounting his own stories and combining them with firsthand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.

©2018 David Coulthard (P)2018 Bonnier Publishing

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What listeners say about The Winning Formula

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I couldn’t finish it

Having just enjoyed Phil Knight’s Shoe Dog, the best memoir I can remember since Agassi’s, I came to The Winning Formula spoilt. Maybe in that context I rate this harsher than I might have otherwise. That said, this was just boring. There were so many missed opportunities here. For instance, recounting being publicly sacked by McLaren, all he said was he was on a boat with Ron Dennis, and it was awkward. Holy cow - tell me more!!!

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Some great lessons and ideas from a likeable successful F1 driver

Really enjoyed the dialogue and found the contents were good reinforceable lessons about life and business. Shame Peter didn’t check with DC about pronunciation of Twynholm (it’s a “y” not an “I”) - I know the town well, visiting year after year on annual Galloway holidays till I moved overseas. Try and get there whenever I’m back in UK - love it. My late great-auntie Agnes (Robb) lived there and she babysat DC when he was young apparently.

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enjoyed it

I enjoyed it. A nice balance of f1 and real life lessons. He is definitely an intelligent person!

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Very Interesting

Having read reviews of this book, I was a little concerned there would not be enough about Formula 1, and while David does not wax lyrical about specific races results statistics etc, he does parallel the wonderful sport or Formula 1 with business in a way that keeps it interesting. Great book.

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Great books

Very interesting insight to F1, and and and and a absolutely amazing look into DC’s business brain. I found the book very inspirational a good read 9 out of 10 for sure

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  • Tom D.
  • 19-09-2019

Not an F-1 Story

Maybe 20% F-1 and the rest business and self-help advice...boring at times. DC seems a great guy and had an interesting career, I expected more of his racing story and the people he interacted with during that career.

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  • Butters
  • 06-06-2018

A unique read...

I’ll start with the not so good news. This isn’t a business book as such. There’s no magic formula that’s going to make you a million. However, this book is truly awesome. Having followed Coulthard for some time I was intrigued to see what he had to. This book gives you a real insight into that but also what a genuinely nice guy he is. I won’t give anything away but it is really worth at least 1 listen. Do you have to be an F1 or car but, no but it will help. He even mentioned Adrian Neweys book ‘how to build a car.’ (side note, if you listen to Neweys book there is another example of how nice Coulthard is). In all I would say worth the read. The book will make you understand how Coulthard has done what he has and there are little ways that we can all use to be more successful.

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  • Boggy of Bucks
  • 30-01-2020

By DC, AKA Alan Partridge

I like David Coulthard a lot. I think he and his team on Channel 4 present a better F1 programme than Sky's much more heavily funded version, and I liked him as a driver. I had heard that he had invested in a hotel during his career as a F1 driver and I was interested to hear the story behind this and of his other business ventures. Unfortunately, this audiobook is pretty crap... I don't know if reading the book myself would have been better but, certainly, having it read to me by the wooden-voiced Peter Forbes made the whole thing come across as if it was a business book written by Alan Partridge. Sorry, but it really was a mistake not voicing the book yourself, David.

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  • Amazon Customer
  • 12-12-2018

Like DC in F1, went on a bit too long.

OK but a bit shallow and in spite of his insistence on being direct and to the point there is lots of waffle and repetition. How many times does he need to say "customer service". Neither a great insight into F1 nor ground-breaking views on business from a highly specialised and privileged position. Like most modern F1 drivers they are as much a product of their parents efforts along with a dollop of good fortune, as thier own achievements, yet rarely acknowledge this. Being a global sports star and multi millionaire does help a tad! Not dreadful but nothing too exciting. Bit like DC really.

3 people found this helpful

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  • Darragh Leo Howley
  • 05-05-2020

A Great Business Book

I wasn't a fan of formula 1 but have a new found appreciation for the sport after reading this book. There's a huge amount of hard work, innovation, organization, communication required. there is also a need to build and develop good internal and external relationships. David also talks of the importance of building and maintaining your brand (individual or company).All of which are extremely important in business. I also really enjoyed his perspective and approach to risk and some of the gestures he mentioned in his stories. I didn't know why I bought this book but , having learned a lot from it, am very glad that I did.

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  • Edwin I Buckley
  • 23-09-2020

DC at his best

Brilliant, inspiring and down to earth. would encourage any budding sportsman or businessman to use this as a reference .

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  • Kindle Customer
  • 25-08-2020

Marginal Gains- good narrative

Good narrative throughout and reminders to fully commit either at practice or at track. Lifestyle changes at home, in person or at work should contribute to your overall purpose. How to achieve this draws from the racing culture, and that a few mili seconds here and there- compound up, for significant gains.

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  • Andrew
  • 29-03-2020

Great book

A really enjoyable book. Once you start it's hard to put away. This books is about life, business and a little F1

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  • Kate
  • 12-01-2020

Amazing must read

I might be slightly bias as I love F1 & I’m a huge fan of DC but this book surpassed even my expectations of being brilliant. Truly insight, thought provoking & engaging I didn’t want it to end. It’s also lit a fire behind me to go after my dreams including working with DC in some way!!

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  • Bill Ardudwy
  • 08-01-2020

Failure to continue reading The winning Formula

For the second time while listening to David Coultards book. The winning formula. My Echo device informed me it was having a problem reading the book.

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  • Amazon Customer
  • 24-12-2019

excellent book

excellent book, really enjoyed this book & insight from David's life. well worth a listen.

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