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The Winning Formula

Leadership, Strategy and Motivation The F1 Way

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The Winning Formula

By: David Coulthard
Narrated by: David Coulthard, Peter Forbes
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Why is F1 the perfect example for leadership, motivation and strategy?
And what can we learn from it?

How does a pit crew change four wheels in 1.9 seconds?
And what does that mean for a company like Blackberry?

What is Ron Dennis' secret to good time management?
And how can that help TV producers?

In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.

By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business. Economics Motor Sports Sports Business
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Having read reviews of this book, I was a little concerned there would not be enough about Formula 1, and while David does not wax lyrical about specific races results statistics etc, he does parallel the wonderful sport or Formula 1 with business in a way that keeps it interesting. Great book.

Very Interesting

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I enjoyed it. A nice balance of f1 and real life lessons. He is definitely an intelligent person!

enjoyed it

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An exceptional book and the the audio was done by a Scott which makes a huge difference.

The lessons learnt here and the examples resonate well especially for DC and his formula 1 experience. I have always known that DC is not the best F1 driver but he is a damn good bloke, very wise and a successful business man. I recommended book and I will be goi g through this book again every year.

Good plug at the last chapter DC well done

a very very well written business book. a must

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Very good mate 😜 Peter Forbes could of had a really cool Scottish accent, but hey still a good read, whoops I should say listen, either way it was very interesting. 👌👍

👌👍

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Really enjoyed the dialogue and found the contents were good reinforceable lessons about life and business.

Shame Peter didn’t check with DC about pronunciation of Twynholm (it’s a “y” not an “I”) - I know the town well, visiting year after year on annual Galloway holidays till I moved overseas. Try and get there whenever I’m back in UK - love it. My late great-auntie Agnes (Robb) lived there and she babysat DC when he was young apparently.

Some great lessons and ideas from a likeable successful F1 driver

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