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The Winning Formula

Length: 7 hrs and 31 mins
4.5 out of 5 stars (7 ratings)
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Publisher's Summary

How does a pit crew change four wheels in 1.9 seconds?   

And what does that mean for a company like Blackberry?     

What is Ron Dennis' secret to good time management?   

And how can that help TV producers?     

Why is F1 the perfect example for leadership, motivation and strategy?   

And what can we learn from it?  

In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.  

By recounting his own stories and combining them with firsthand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.

©2018 David Coulthard (P)2018 Bonnier Publishing

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Great books

Very interesting insight to F1, and and and and a absolutely amazing look into DC’s business brain. I found the book very inspirational a good read 9 out of 10 for sure

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  • Butters
  • 06-06-2018

A unique read...

I’ll start with the not so good news. This isn’t a business book as such. There’s no magic formula that’s going to make you a million.

However, this book is truly awesome. Having followed Coulthard for some time I was intrigued to see what he had to. This book gives you a real insight into that but also what a genuinely nice guy he is. I won’t give anything away but it is really worth at least 1 listen.

Do you have to be an F1 or car but, no but it will help. He even mentioned Adrian Neweys book ‘how to build a car.’ (side note, if you listen to Neweys book there is another example of how nice Coulthard is).

In all I would say worth the read. The book will make you understand how Coulthard has done what he has and there are little ways that we can all use to be more successful.

4 of 4 people found this review helpful

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  • Amazon Customer
  • 12-12-2018

Like DC in F1, went on a bit too long.

OK but a bit shallow and in spite of his insistence on being direct and to the point there is lots of waffle and repetition. How many times does he need to say "customer service". Neither a great insight into F1 nor ground-breaking views on business from a highly specialised and privileged position. Like most modern F1 drivers they are as much a product of their parents efforts along with a dollop of good fortune, as thier own achievements, yet rarely acknowledge this. Being a global sports star and multi millionaire does help a tad! Not dreadful but nothing too exciting. Bit like DC really.

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  • Alec Sharples
  • 23-10-2018

A Riveting Read

A tremendously interesting and hugely enjoyable read. Whether you are a Formula 1 buff or not, DC's story has so many insights and parallels in to the world of business you'd kick yourself if you left this book unread. Illuminating, uplifting and packed full of examples as to how the lessons learned learned in the rarefied world of F1 can have a massive impact in our lives.

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  • Jon G
  • 15-10-2018

worthy of a second listen

listing to David's stories are fantastic but it's the insight that you gain from his experience that can be easily adapted to benefit any management role. great stuff.

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  • Ian Mayer
  • 14-10-2018

perfect Sense

The title of the book and this short review say it all. DC makes perfect sense of the business of grabbing opportunities and puttinf in the graft to make them work.

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  • Roddy J Murray
  • 12-09-2018

An outstanding book

This is an outstanding book written by a very successful but very candid man. Highly recommended.

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  • SeanC
  • 04-09-2018

F1 Fans & Entrepreneurs

A great insight to into the world of Formula 1 and what it takes to succeed in one of the worlds most competitive sports. Then practical examples of how this can be applied in the business world.

Maybe not applicable in all situations but at least one or 2 gems to takeaway. If you’re an F1 fan you’ll enjoy it just for the peak under the hood.

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  • DEL
  • 17-07-2018

I really enjoyed it

It seems David & my Wife are very similar so I could relate very well.

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  • Mark
  • 26-06-2018

Very good - would recommend

This is a very good listen with plenty of good advice for both business and living life generally. There was no “discombobulation”. Plan to buy the book as well. Thank you David