Get Your Free Audiobook

Non-member price: $28.94

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?

The “winner effect” is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a “winner”, how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.

©2012 Ian Robertson (P)2013 Audible, Inc.

What listeners say about The Winner Effect

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

insightful

great book. feels as if it drifts from subject to subject too much for a while - but the content makes the pacing worth it. structure seems to pick up at the end.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for katie-helen
  • katie-helen
  • 14-05-2017

Fantastic book, power changes brain chemistry...

Fascinating read for everyone but especially relevant for people working in hierarchical organisations. Robertson eloquently describes, using a mixture of anecdotes and the latest scientific research, how power fundamentally alters brain chemistry with astounding effects. Holding a position of power can reduce empathy and the ability to listen to feedback and cognitive dissonance can increase these effects. He concludes with the idea that we should consider a leader's need for power and type of power they build carefully and that leaders should be aware of the effects of power on their brains snd cognitive functioning. Increasing the number of women in powerful positions, who are more likely to be motivated towards having a positive impact on others than building egocentric power, may help add balance to organisations and leadership teams.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for H. Zandi
  • H. Zandi
  • 08-02-2021

Incredible Book

In this book there are life changing insights and tips, highly recommend that you give a read

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for shelley nash
  • shelley nash
  • 16-01-2020

Great book

Very interesting points and great performance, perhaps diverged from certain points too much at times but all still relative.

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for david
  • david
  • 27-08-2018

Nothing you didn't already know

Well narrated. Content is intresting enough to finish the book, but mostly states the obvious.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.