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Publisher's Summary

In September 2012, a YouGov poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson.

With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him - from politicians, business leaders, explorers, scientists, and philanthropists - Richard reflects on the qualities he feels are essential for success in today's world.This is not a conventional book on leadership. There are no rules - but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company, this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader, not just a boss.

©2014 Richard Branson (P)2014 Bolinda Publishing Pty Ltd

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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the coolest person I've never met

An interesting person with interesting points of view that make you want to succeed and have a positive impact on the world in the process! great audio read :)

1 of 1 people found this review helpful

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    5 out of 5 stars
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Engaging, well spoken highly recommend

Wow, what an awesome audio book. Perfect choice of narrator, I felt like I was listening it from Richard Branson himself. Really engaging content, well laid out. Would highly recommend.

1 of 1 people found this review helpful

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    5 out of 5 stars
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Inspiring

Great book for all of us, dreamers out there. It's time to start doing! Loved it

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Brilliant

Yep - I truly loved this book. Such a personality, get in and have a go!

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One of my biggest role models

Richard Branson is, after this book even more, one of my biggest heroes. I will "just start it" now.

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an inspirational leader

I thoroughly enjoyed this book. Richard Branson has such an amazing take on leadership and is so inspiring.

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Great read.

Having listen to many books and radio talk shows about business and wealth, this book was on my level and I thoroughly enjoyed it, i highly recommend it to others.

Richard Bronson would make an excellent mentor/teacher. Can't wait to download the next Richard Branson book.

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    4 out of 5 stars
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Interesting story but dull narrator

An inspiring and interesting book, but it was read by a male Siri. The narrator was dull and lifeless

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Got to love Branson

If you want to know how to succeed in life as well as business, learn from one of the best.
loved this book.

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Generally okay

This book was strongly recommended as a guide on leadership. however, although the story was enjoyable, it was quite repetitive. there was lots of praise for his employees which is nice but i was looking for more.

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  • Bas
  • 12-05-2015

Not exactly as I expected

What else would you have wanted to know about Richard Branson’s life?

I wanted to know more about personal habits and how he arranges his personal life... Not so much about that, except for in the beginning.

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  • Timothée
  • 11-03-2015

A book that vibrates with life

Would you listen to The Virgin Way again? Why?

Yes, it is full of very useful tips for daily life

What was one of the most memorable moments of The Virgin Way?

Two very funny stories. One about the April's fool hot air balloon-UFO. The other about the Virgin Condom

Any additional comments?

Richard Branson’s starting point to everything is having a good time doing it and it also applies to writing a book. Because, as he says, “if you don’t have fun writing it, chances are that people won’t have fun reading it”. So true! So right! The result is a great book about business, but more so about being human and doing what you enjoy in order to give the best of you.

The Virgin Way is a perfect exemple of a human centered approach deeply rooted at every level in a company. Both the staff and the customers are central points. Care about your employees and they will care about the customers. Listen to the people who are daily in contact with customers, the employees. Care about what could make the customers feel better and how you can offer them a better service, something they will remember. Some very basic and simple facts, part of how Virgin does business and making a huge difference.

It’s also a book about a kind of bold spirit, the “Screw it, let’s do it!” attitude. It emphasizes the courage to follow your inner voice and to start right there. It’s also about being ready to make mistakes, because it is part of the game and it’s all right, as long as you learn from them and as long as you don’t repeat them again and again.

Written based on Richard Branson and Virgin’s more then 40 years experience in business, the book displays the Virgin Way by sharing concrete exemples and stories and it is a lot about praising and thanking people by telling their stories and showing how they incarnate the Virgin Way. That makes it’s one of these not-so-common-books that vibrates with life and gives energy, enthusiasm and inspiration.

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  • MistyKat
  • 05-10-2014

Screwed it

To rewrite this book using only 6 words I would write:- 'Richard Branson, friendly joker, advertising brand.'
Meaning, Who couldn't love the guy, his excellent accent, his funny stories and the passion he has for his people and his brands; Virgin Airlines, Virgin Records, Virgin Money, Resorts, Condoms, etc.
I love the way he speaks nicely of Australia and how we are not a country to be forgotten or considered backward. I like the way he tries to follow the 'shalt not speak evil' and give credit where credits due. But I did get sick of him going on and on about each of his brands to such an extent I felt I was listening to ongoing advertising; which is sadly why he received 4 stars instead of 5. Would I ever buy or recommend reading any of his future books?...Yes definitely, I have read 3 of his books so far and enjoyed them all, but hearing one for the first time was even better, as I could work whilst I listened. Loved it :)

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  • Dan
  • 30-11-2014

I read all Branson's Books! This one not so great!

What would have made The Virgin Way better?

This book is a mish mash of stories, mostly comparing Virgin to other companies and explaining how Virgin is as good as those companies. I'm generality not that critical about Virgin but this book seems poorly thought out and goes on about other companies more than Virgin, no real meat just what we already know. If you;ve read any of Richards other books, you'll not learn anything new.

Would you ever listen to anything by Richard Branson again?

No, no need! No real life learning content in there!

How could the performance have been better?

Focus on real stories from Virgin. Less comparison to other companies. and less use of the "The Virgin Way"

4 of 4 people found this review helpful

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  • J. Bradley
  • 03-03-2015

Interesting but dull...

What did you like best about The Virgin Way? What did you like least?

The introduction has a strong echo making it quite hard to listen to. The remainder is interesting and offers some good advice and snippets of experience. But blimey, the narrators voice is so dull! There is no life in it!

What do you think the narrator could have done better?

Been less dreary and fluctuate the tone occasionally!

Any additional comments?

Good book, poor narration.

3 of 3 people found this review helpful

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  • Mehran
  • 12-03-2015

what an amazing resource

I really live his aproaches, his way of doing bussiness and I am grateful that he is sharing the experience with is si we can all go up a bit quicker.... or not to worry too much when something goes wrong.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Mr
  • 03-03-2015

Opened my eyes to thinking big!

If you want to achieve big things in life and business then I highly recommend.

1 of 1 people found this review helpful

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    3 out of 5 stars
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  • Mr. Royston E. Malcomber
  • 19-02-2018

Good but felt it was a bit hippy-ish.

Learning about the man was interesting, how he's progressed through life. just felt very hippy-ish.

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    5 out of 5 stars
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  • Dan F
  • 02-12-2015

A very good read

What did you like most about The Virgin Way?

Some amazing stories and insight into the life and thoughts of Sir Richard

What was one of the most memorable moments of The Virgin Way?

There were quite a few stand out moments for me.

What does Adrian Mulraney bring to the story that you wouldn’t experience if you had only read the book?

Very well read and easy to listen to.

If you made a film of this book, what would be the tag line be?

Screw it, let's do it!

Any additional comments?

A good read, definitely worth the time investment.

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  • Integrity888
  • 05-10-2015

Lifestyle leadership

An excellent way to learn from a storytelling point of view. Life experiences, invaluable vicarious learning process. Excellent, quintessentially Branson.

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    5 out of 5 stars
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  • Ramzi
  • 02-09-2015

Excellent!

Inspiring read and entertaining throughout!

Screw it, lets do it!
Culture eats strategy for breakfast!
Sue the bastards!

Those were my highlights.

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    4 out of 5 stars
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  • Mr. W. P. Underwood
  • 25-07-2015

Inspirational narrative as always

Where does The Virgin Way rank among all the audiobooks you’ve listened to so far?

Great book.

I always find Branson a treat to listen to. He has practical insights and never has an barriers to getting on with the important things.

Just do it!

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  • j
  • 20-07-2015

Inspirational

Engages and inspires. Another great book detailing his philosophy. Thought provoking narrative with great real examples. Highly recommended reading.