The Up Side of Down

This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.

Have you ever...Invested time in something that, with hindsight, just wasn't worth it? Overpayed in an Ebay auction? Continued doing something you knew was bad for you? Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking.

For America, the gun is a story of innovation, power, violence, character, and freedom. From the founding of the nation to the pioneering of the West, from the freeing of the slaves to the urbanization of the 20th century, our country has had a complex and lasting relationship with firearms. Now, in First Freedom, nationally syndicated columnist and veteran writer David Harsanyi explores the ways in which firearms have helped preserve our religious, economic, and cultural institutions for more than two centuries.

What are the most valuable things that everyone should know? Acclaimed clinical psychologist Jordan Peterson has influenced the modern understanding of personality, and now he has become one of the world's most popular public thinkers. In this book, he provides 12 profound and practical principles for how to live a meaningful life, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not someone else today.