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The Risk Paradox

By: Alan Ying, Doug Schneider
Narrated by: Alan Ying
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Publisher's Summary

From two risk researchers comes a groundbreaking study that sheds light on the advantages of embracing uncertainty.

“Combines vivid storytelling with an experiential framework for risk-taking.” (James Ellis, retired dean of University of Southern California Marshall School of Business)

“Dives deep into the heart and soul of the risk-taker.” (Zoe Littlepage, founder of Athea Trial Lawyers, six-time World Travel champion)

Why do some people embrace risk while others avoid it at all costs? How do you know when to take a chance or when to walk away? And what happens after a risk crashes miserably, pays off handsomely, or lands in the muddy middle of life?

The Risk Paradox examines the stories of more than 100 notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning―before, during, and after the plunge. The authors’ research reveals lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the risk paradox itself: Taking a risk is the least risky thing you can do to live a fulfilling life.

©2022 Alan Ying and Doug Schneider (P)2022 Alan Ying and Doug Schneider

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