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The Rip Curl Story

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The Rip Curl Story

By: Tim Baker
Narrated by: Jesse Lawrence
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About this listen

 The Rip Curl Story is the remarkable tale of two young surfers who pursued an audacious dream to make a living in pursuit of the ultimate ride. The brand they built, Rip Curl, not only satisfied their own surf- and wanderlust, but also inspired countless others, both fuelling and riding the wave of the global youth revolution of the late '60s.

Rip Curl's mantra became 'the Search' – the chasing of new waves on distant shores – as they embraced new thrills such as skiing, snowboarding, windsurfing and aimed always to make better equipment to elevate the experience. Along the way, they supported the careers of many of the world's great surfers: from Midget Farrelly and Nat Young to Michael Peterson, Tom Curren to Damien Hardman, Pam Burridge to Stephanie Gilmore, and of course Tyler Wright and the legendary Mick Fanning.

From the late-'60s era of peace, drugs and country soul to the birth of professionalism in the '70s; from the decadence and excess of the '80s to the new nomadic free-surfing trail of the '90s, and the bold new frontiers of surfing in the 2000s – wave pools, webcasts, Olympic acceptance – The Rip Curl Story explores both the evolution of a world-leading surf brand and an entire social revolution.

Bestselling surf writer Tim Baker tells this implausible story in an irresistible series of ripping yarns, offering rich life lessons, a maverick business primer and a wild ride of adventure, good times and outlandish ambitions spectacularly realised. The Rip Curl Story will make you want to surf more, travel further, follow through on that great business idea and pursue your own Search.©2019 Tim Baker (P)2019 Penguin Random House Australia Sports History Surfing Water Sports Sports Business
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Epic story about the ultimate surf company! Well written with deep insight into surf culture and the story of Rip Curl.

Epic!

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Great story of the history of rip curl.
Very insightful and an interesting read.
10/10

If you love surfing, this is a must read

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great book thank god for this platform i never would have read it otherwise

Killer

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Quite a few interesting stories
Took a bit time to get use to jumping from story to story
overall interesting to listen to all the stories

Rip curl story

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I enjoyed this audiobook. Its content and input from WSL surfers is very interesting. Could have been read by the narrator a little better in some parts. Overall, a good book.

An insightful book

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Through the book I learned a bunch about the start of a range of Aus surf companies. Definitely worth a read. The more recent history, names and characters get a bit boring but interesting overall.

Broad view of Rip Curl’ Story until around 2019

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For anyone interested in surfing in Australia or surfing in general this is a great book. Legends of surfing

A great story

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hi 👋 the store was the destination story ever. I recommend it to all people who love 🏄‍♂️.

the performance was great

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I was hoping to listen to the story of one of our home-grown success stories. I'm absolutely sure the story is buried somewhere in this book, but it is heavily overshadowed by the continuous flow of lists of names. It feels like the author felt obliged to name every single person associated with Rip Curl, which made it very difficult to follow the story. This book feels very parochial and self-indulgent; unless you are familiar with all the people named, prepare to be lost for most of the book.
After writing 8 books the author should know better. Having said that, his editor has also let him down by not addressing it.

Parochial and self-indulgent

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Excellent story about the ripcurl surfing brand, products and company values. Great insights for those who love to surf and others looking forward insights into the marketing story behind its success.

Interesting insights into the iconic surfing brand

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.