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Publisher's Summary

The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.

Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies - ones where digital tools and analog people are integrated expertly - develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions.

Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement and challenges listeners to move forward with the kind of balance that catalyzes transformation and produces one great success after another.

Understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analog and digital.

Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand.

Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino’s to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity.

Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches.

Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention - and even joy - in their careers and business. 

©2020 Rishad Tobaccowala (P)2020 HarperCollins Leadership

Critic Reviews

"We are living in extraordinary times. While our digitally connected world creates remarkable opportunities for businesses, employees are facing tremendous stress from a wide range of sources - a contentious global political climate, concern for the environment, regular reports of mass shootings and natural disasters, the impact of economic inequality, and how the emergence of artificial intelligence will impact our lives and livelihoods, to name just a few. In an era of such broad-based disruption, Rishad Tobaccowala's Restoring the Soul of Business and its higher-order thinking on improving the balance of our business communities, enhancing the humanity and generosity of our workplaces, and prioritizing EQ over data in decision-making makes this book essential reading for today's executives." (David Carey, chairman, Hearst Magazines)

"This is a book of wisdom. A book that should be passed down with compassion, care, and grace from CEOs to their teams and from parents to their children. It is not a business book; it is a book full of hope and optimism about the beauty and possibility of the future - tethered to technology but anchored in the 'Soul' with empathy and compassion. I loved this book, and am so grateful that Rishad chose to share his brilliance and insights with all of us." (Mark Achler, managing director, MATH Venture Partners)

"You know that person who seems to always be ahead of the curve? The one who chooses to zig while zagging is obviously the thing to do? But then, zigging DOES become the thing? What makes Rishad a special man is that he was that person thirty years ago, and he has only gotten better. So, READ THE BOOK, and learn from THAT guy!" (Tom Collinger, executive director, Medill IMC Spiegel Digital and Database Research Center, Northwestern University)

What listeners say about Restoring the Soul of Business

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  • Ryan
  • 07-08-2020

The best business book I've read this year

Probably the 10th book on business I have read this year and this is by far the most impactful read to date. Rishad has a way of distilling the information, using analogous examples and then recapping everything at the end of the chapter. I would highly recommend!

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  • Dipanshu Sharma
  • 07-03-2020

Love it!

everyone talks about the future with machine learning and AI.. Rishad reminds us the importance of human first approach to the future. Great book.

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  • Derrick C.
  • 09-02-2020

Read before AI transformer into a fairytale

We are taught life is short but we dismiss that possibility. As we chronicle our lives by technology and hardware improvements we should not forget to keep our focus on the software... love and passion that truly makes us a worthy being to ourselves and humanity.

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  • almostmike
  • 03-02-2020

When story meets spreadsheet

This was a great book about the importance of both embracing technology and what makes us human- deep connections, empathy, etc. The winners of the next 20 years will be the companies that do both!

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  • David Ortiz
  • 30-01-2020

Fantastic Read

Grateful to Rishad Tobaccowala for having shared his brilliant knowledge & observations. Congratulations and thank you!!

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