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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

Critic Reviews

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
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    4 out of 5 stars

Interesting analogy for growing your business.

The ideas outlined in the book are relevant to today's business environment and simple enough for any business to use.

2 of 2 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Brilliant book, unique view that makes sense

This book is amazing, what an interesting and easy way to explain how you can grow a business. Loved it.

1 of 1 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars

Awesome book if you can get past the narration.

What did you like most about The Pumpkin Plan?

A fantastic analogy and interesting / fresh presentation of fundamental business growth strategies. This is a gold mine of good info, whether you think you know it all or not, it can't hurt to get a reminder.

What did you like best about this story?

The analogy of pumpkin farming is interesting and simple to understand. Bang on.

How did the narrator detract from the book?

I found the narration to be overly distracting. Nobody needs a hyper-emotive Kermit the Frog adding condescending fluff into a book with such solid foundations. Sorry, Michael. Stick to writing and leave the narration to the pro's.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Lots of helpful info. If you can't find a nugget in this you're a lost cause. I cringed at the narration too many times to count.

Any additional comments?

Any business owner should be able to find some value in this book. Well worth a listen / read. Great content overall.

1 of 1 people found this review helpful

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    5 out of 5 stars
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In my top 3 business books

I've listened to many many business books. This one was great and very relatable. The topics mentioned are actionable and realistic. I can't wait to put it all into action.

1 of 1 people found this review helpful

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    1 out of 5 stars
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No interesting

waste of time .
It's no quality knowledge that is worth having.
The writer just wants to make money and for that he cooked up some unuseful stories .

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    3 out of 5 stars
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    4 out of 5 stars

Better to read than listen.

Sorry to say I didn't finish this book. I tried but the I found the narrator distracting and annoying with all his impersonating and exaggerated tones. It's a shame because the actual content is quite good. Would be better to read this book than listen to it.

1 of 2 people found this review helpful

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  • Kenneth
  • 18-10-2017

Not as cheesy as first impressions

Seriously, Mike's won me over.... by the time I reached chapter 3, I knew the value in his offering was worth holding on for... so, I adjusted to his humour. This is a very enjoyable, and condensed alternative to M. Port's 'Book Yourself Solid, M. Gerber's 'E Myth' and Dan Priestley's slick funnel of books. Also, endearingly smooth in his own way..... now I'm compelled to read his other books! ... and visit his website! ... oh no.... YES, I have actually started implementing the Pumpkin Plan! Day 2 and ALREADY seeing desirable results :-) Thanks for sharing your perspective, Mike (No, we're not related and this is an honest review by a verifiable reader of Audible)

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Suzie Grantham
  • 21-04-2018

loved It

Mike held my attention during a 2 Mile power walk with great ideas. Thank You.

  • Overall
    4 out of 5 stars
  • belle
  • 18-01-2018

Great book.

Loved it. Exactly what I expected it to be. Great nuggets of information to help me on my entrepreneurial journey

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Zulfikar
  • 18-03-2017

What an excellent read!!!

Great book!! A story told by a funny, intelligent and passionate Author. Highly recommended especially if you want to succeed at business..and basically annihilate the competition!!

  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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    4 out of 5 stars
  • Daren
  • 04-03-2017

Great content - weird narration

What did you like best about The Pumpkin Plan? What did you like least?

Great content - the voice effects!

Would you be willing to try another one of Mike Michalowicz’s performances?

No

Do you think The Pumpkin Plan needs a follow-up book? Why or why not?

No

Any additional comments?

Concept really good and the content follows through. So from a development viewpoint this is really good. Just be prepared for Shaggy from Scooby-Doo to make an appearance throughout which will land up doing your head in.

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    5 out of 5 stars
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  • Phone Repair Doctor
  • 24-11-2016

I Love Mike!!!

Do t let the title fool you this man knows what he is talking about. Listen and learn

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Jeremy Reilly
  • 02-11-2016

great book.

really useful book giving you a full plan to grow your business. works across all industries.

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • missmiss291@yahoo.co.uk
  • 07-09-2016

I love his personality! Good book!

Now for me to implement what I've learned! Get this book, it's got something valuable for your industry.

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars
  • Mohini
  • 06-07-2015

Not as interesting as I expected

The idea of this book could be paraphrased in a page. Wasn't life altering for me and wouldn't necessarily recommend it.

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    5 out of 5 stars
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  • David
  • 28-10-2014

Excellent Audiobook

What made the experience of listening to The Pumpkin Plan the most enjoyable?

This has a great strategy to it and it inspired me to take action.

Any additional comments?

I highly recommend this audiobook, i use whilst driving and it has fed the mind for sure.