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The New Rules of Consumer Privacy

Building Loyalty with Connected Consumers in the Age of Face Recognition and AI

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The New Rules of Consumer Privacy

By: Peter Trepp
Narrated by: Joe Van Riper
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About this listen

To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security, and convenience. In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns.

Included:

  • The five privacy principles to which every company must adhere
  • The new rules of responsible data handling, according to leading academics and visionaries
  • How technology adoption has forever changed our expectations of privacy
  • How to deliver security, privacy, and convenience at the same time
  • Why transparency matters to brand loyalty
  • The global legislative landscape
  • The future of AI

The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers, and anyone interested in privacy and the consumer experience.

©2018 FaceFirst, Inc. (P)2018 FaceFirst, Inc. Economic Conditions Economics
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