Giovanni Gavetti, an associate professor at Harvard Business School, reports on how cognitive limitations obstruct us from dreaming up truly innovative ways of doing business – and how we can overcome them.
This article was first published in the July/August 2011 issue of Harvard Business Review.
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- fellow traveler
phenomenal loved it must listen again
very helpful narrative helps me understand the difficulty of my circumstances and ways to approach the challenge with higher likelihood of success
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