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The Network Imperative

How to Survive and Grow in the Age of Digital Business Models
Narrated by: Kevin T. Collins
Length: 7 hrs and 22 mins
Non-member price: $29.22
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Publisher's Summary

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn't whether your organization needs to change but when and how much.

The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable; companies that leverage digital platforms to cocreate and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.

Supported by research that covers 1,500 companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the 10 principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model.

The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

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  • J. Madden
  • 18-05-2017

This book is informative and fun.

You'd be remiss not to check this book out. The information contained here is like a survival manual for the digital age.

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  • Robert ONeill
  • 22-01-2019


Very thorough and comprehensive. Probably an ideal textbook but students would not be able to leave the course with practical knowledge and experience. Very academic, professorial, esoteric, journalistic, MBA and beyond. It’s like what a team of consultants will meet about and draw out on the board for two years and charge $12 million before your team can thank and excuse them and begin practical application. It needs a companion workbook to map out actual practical steps.