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The Little Black Book of Entrepreneurship

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The Little Black Book of Entrepreneurship

By: Fernando Trias de Bes
Narrated by: Kevin Stillwell
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About this listen

A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind. Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business. And most of the literature is obsessed with success stories, while ignoring the much more illuminating and instructional lessons that can be learned from failure.

Featuring interviews and anecdotes from the author's nearly twenty years as an entrepreneur, The Little Black Book of Entrepreneurship identifies the 14 Key Failure Factors that every aspiring entrepreneur should be aware of before signing the papers.

"Entrepreneurs are the lifeblood of any economy, and yet over 90 percent of new entrepreneurial ventures fail. By forewarning would-be entrepreneurs about the 14 causes of failure, this book's thoughtful dose of reality will raise the quality of entrepreneurship by deterring misguided ventures and increasing the number of informed, successful start-ups." (Philip Kotler, author of Principles of Marketing and Marketing Management)

©2008 Fernando Trias de Bes (P)2013 Audible, Inc. Career Success Career Employment Business Inspiring Marketing

Editorial reviews

Whereas most business how-to books offer success stories and broad, cliché-ridden bullet-point tips on procuring capital and dealing with employees, Fernando Trias de Bes’ candid, no-nonsense The Little Black Book of Entrepreneurship takes a bold approach in its focus on why nearly 90% of start-ups fail rather than succeed and how important rigorous introspection is to any serious-minded entrepreneur in order to discover if they have the qualities to succeed.

Kevin Stillwell’s deep, soothing baritone turns this thought-provoking and refreshingly original book into a must-listen for aspiring entrepreneurs.
All stars
Most relevant  
great book that highlights pitfalls so one can be vest prepared.
no fluff. great examples and experiences

insightful and informative

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You will find the advise quite sound if you plan to jump into entrepreneurial journey.
Stress test you entrepreneurial plan to see whether you have what it takes to be one.

Golden nuggets before jumping into entrepreneur

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Very interesting. A revelation for moving forward in your own business. A great confirmation if you have any doubts.

A great start to your own business

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“The Little Black Book of Entrepreneurship" by Fernando Trias de Bes is a concise guide that distills the essential principles of entrepreneurship into actionable insights. With brevity and clarity, Trias de Bes covers key topics such as idea generation, business planning, marketing, finance, and leadership. The book emphasizes the importance of creativity, resilience, and adaptability in the entrepreneurial journey. It offers practical advice, real-world examples, and thought-provoking exercises to help aspiring entrepreneurs navigate the challenges of starting and growing a successful business. Whether you're a seasoned entrepreneur or just starting out, "The Little Black Book of Entrepreneurship" provides valuable wisdom and inspiration for achieving entrepreneurial success.

Insightful guide for entrepreneurs

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