Try free for 30 days

1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.
The Illuminated Brand cover art

The Illuminated Brand

By: David Corbin
Narrated by: Spider Graham
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $9.99

Buy Now for $9.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

In unprecedented times, your brand needs unprecedented protection!

The Illuminated Brand masterfully combines the concepts in David Corbin’s best-selling books, Illuminate and Wall Street Journal best seller Brandslaughter. This business parable returns to Reliance Hospital, where a pandemic introduces challenges that threaten the hospital’s brand.

Follow along as an audit of brand integrity exposes issues beyond the company’s control and reveals how facing, following, and fixing them prevents involuntary brandslaughter.

Every person in your organization has the power to weaken or strengthen your brand…this compelling story reveals how you can keep your brand off life support and help it thrive!

©2021 David M. Corbin (P)2023 David M. Corbin

What listeners say about The Illuminated Brand

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.