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The Goal

A Process of Ongoing Improvement - 30th Aniversary Edition

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The Goal

By: Eliyahu Goldratt, Jeff Cox
Narrated by: Ensemble cast
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In celebration of thirty years since the first publication of Eliyahu Goldratt’s essential business classic, HighBridge is proud to present an expanded audio edition of The Goal, featuring the original novel, plus case study reviews, and the author’s highly regarded essay “Standing on the Shoulders of Giants.” Also included is an audio archive exclusive featuring Eliyahu Goldratt in conversation about the significance—both personal and professional—of his breakthrough work.

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

The story of Alex’s fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Dr. Goldratt. First published in 1984, The Goal has changed how America does business.

(P)2014 Highbridge Audio Genre Fiction Literary Fiction Management Management & Leadership Organisational Behaviour Workplace & Organisational Behaviour Business Marriage Inspiring Leadership Process Improvement
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Not your typical business book. The Goals turns a potentially very dry subject into a fun and insightful listen. The production style is very nostalgic as well!

Unique, entertaining and educational

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This book is just fantastic for anyone looking to maximise their business, love the storyline.
Checkout The Phoenix Project, it’s a spinoff & equally as great !

Great lessons for productivity

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Would you recommend this audiobook to a friend? If so, why?

Anyone in business. I read it 30 years ago, and I have listened to it twice just now and it is still as relevant to anyone in business today. While it is set around a manufacturing plant, don't be fooled into thinking that it is just about manufacturing -- it is really about thinking, and how to think through improvements in any environment.

Who was your favorite character and why?

Jonah

Which scene did you most enjoy?

The scout troup hike, which explained the "drum, rope, buffer" concept without actually saying "drum, rope, buffer".

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Sometimes. The parallel story of Alex's family life was a nice emotional touch the first time reading, but it detracts on the next few readings, if you are like me and want to go back over the concepts and study the book in more detail.

Any additional comments?

A must read for business people.

Must read for anyone in business

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this book was very easy listening and enticing, the use of different voices for the characters is appreciated and the content is amazingly relevant.

awesome listening

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So easy to digest some really powerful concepts. The story format makes easy listening by basically any adult.

Required listening for those in business.

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