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The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition
Narrated by: uncredited
Length: 11 hrs and 45 mins
Categories: Business, Career Skills
4.5 out of 5 stars (129 ratings)

Non-member price: $40.97

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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

What members say

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  • Jeremy
  • Brisbane, Aus
  • 07-10-2016

Great story and useful information

I really enjoyed this book, story was great, it has sound of machinery when walking through a factory, birds chirping when hiking a trail, to rock music while driving home after a promotion. It has different voices of all the character's too, by far the best audio experience compared to other audio story books.

You get to see how a manufacting plant is run from the managers perspective, seeing the effects of new improvements. As a small business owner myself i have noticed areas that can be improved, based from the methods taught in this book.

1 of 1 people found this review helpful

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  • Rod
  • 06-05-2014

Must read for anyone in business

Would you recommend this audiobook to a friend? If so, why?

Anyone in business. I read it 30 years ago, and I have listened to it twice just now and it is still as relevant to anyone in business today. While it is set around a manufacturing plant, don't be fooled into thinking that it is just about manufacturing -- it is really about thinking, and how to think through improvements in any environment.

Who was your favorite character and why?

Jonah

Which scene did you most enjoy?

The scout troup hike, which explained the "drum, rope, buffer" concept without actually saying "drum, rope, buffer".

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Sometimes. The parallel story of Alex's family life was a nice emotional touch the first time reading, but it detracts on the next few readings, if you are like me and want to go back over the concepts and study the book in more detail.

Any additional comments?

A must read for business people.

1 of 1 people found this review helpful

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  • Michael
  • Sydney, Australia
  • 17-09-2019

A great read

The delivery of this book was the best of any audiobook I've read. They use different voices and background noises to bring you into the story.

The plot becomes a bit thin when the author tries to apply the underlying process of ongoing improvement to the main character's marital problems. I can see where the author was trying to show that these techniques could be used in all aspects of life, but in this example I think that offloading his parenting duties to his mother and winning an epic promotion at work probably had a lot more influence in saving his marriage than directly applying his mentor's techniques of process improvement.

I'm very glad to have read this book, it helped me understand the process of identifying what the goal is in any situation.

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Wonderful, love learning through story

Was a little slow to start with, then once i started to understand where it was going, the story took off.

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  • rez
  • 04-09-2019

Fantastic!

This book might be old, but is still very relevant. The story-line is smooth and interesting to an extent you WILL forget you are listening to a business book.

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Very distracting background

The story and message is fantastic, the characters amazing but the background music and sounds were terrible. Very distracting and took away from the actors performances.

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  • Dan
  • Melbourne
  • 25-05-2019

Unique, entertaining and educational

Not your typical business book. The Goals turns a potentially very dry subject into a fun and insightful listen. The production style is very nostalgic as well!

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awesome listening

this book was very easy listening and enticing, the use of different voices for the characters is appreciated and the content is amazingly relevant.

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Excellent business book

A must read for any production managers or people in manufacturing businesses. Will at least double your profit.

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  • Wooden Nichols
  • 03-05-2015

The Goal - still relevant today

I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

20 of 20 people found this review helpful

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  • California Dreaming
  • 04-04-2015

Great lessons packed inside of a well told story

I really enjoyed this book...and I'm not even in the manufacturing industry! I'm working on my own food business right now. I think there's a little something here for everyone who's looking to increase efficiency in a counter intuitive way.

Also, I really enjoyed the way the story was told and I appreciate all of the extra effort that went in this audio production.

12 of 12 people found this review helpful

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  • Dan Collins
  • 23-03-2017

Reinventing Production for Us IT Dummies

I am an IT manager and I am getting into DevOps. This book came up more than once in my research so I gave it a try even though I am not in fabrication and production. At least, that's what I thought until I listened to this book.

What I love about this book is that the fictional narrative allows the protagonist to "blow-up" his manufacturing plant's way of doing business. Of course, he isn't trying to blow it up, he is just trying to make it perform. But Goldratt teaches us that some things, some processes we entered the profession with, some metrics that have served us well for years - need to be blown-up and more importantly, replaced with something useful. Listen to this book and find out not necessarily what the new metrics should be - but how to discover them for yourself.

15 of 16 people found this review helpful

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  • Amanda
  • 18-07-2017

This book changed the way I think

Any additional comments?

What a book. The idea of textbook flipped on its head and turned into a narrative. The ideas for the manufacturing plant I think are transferable to many other endeavors. When you ask the question - what is my goal here, and then go through the thought process outlined, amazing things happen. A great author, thinker and contributor to many businesses bottom line.

6 of 6 people found this review helpful

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  • Amazon Customer
  • 10-03-2017

Great education on metrics to make decisions

This is a great book on how to look at things from a different direction and pay attention to value drivers you may not be watching. I wished I read it twenty years ago.

5 of 5 people found this review helpful

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  • E.
  • 24-07-2017

Outstanding! One of the best I've ever listened to.

It was like watching a screenplay with different characters and plot lines, and the lessons are crystal clear. Recommended to anyone interested in understanding the science of Process in any business.

4 of 4 people found this review helpful

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  • Juan
  • 17-07-2017

A business classic

A Must book for executives and business people who want to improve their business acumen.

3 of 3 people found this review helpful

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  • Walaa
  • 02-05-2016

The Goal is to become goal oriented

2005 was the First time read it. Then u believe that i did not miss any edition since then. I buy it and read it again and give it away to one of my team members highlighting what i learned new from it. Really appreciate the book and the author. Always in my presentations a dedicated slide for E. and his book

3 of 3 people found this review helpful

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  • Stuart
  • 06-01-2019

Unlistenable<br />

Returning this immediately, multiple voice actors rarely work, and the combination of multiple voices and background music is cacophonous.

2 of 2 people found this review helpful

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  • sanjay bhatt
  • 07-05-2016

the best book for an engineering company

make your company profitable and also enjoy your Family Life after reading this book. enjoy

2 of 2 people found this review helpful

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  • The laughing fox
  • 13-10-2018

Exhilarating and insightful - an inspiration

This book is a masterpiece. A work of art. If you have a business with any kind of assembly line it’s a must read. If not it’s a beautifully written story with tension and pace and excitement that will teach you things you didn’t know.

Such as how Toyota overtook theUS car industry in the 80s and how those ideas originated with Henry Ford, whose insights had been forgotten by several generations of managers and accountants who didn’t understand the goal.

2 of 2 people found this review helpful

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  • Mr. Brian Jenkinson
  • 01-08-2018

Manfacturing in all sectors

It doesn't matter your sector, the goal is all about improvement. This book brings to life a manufacturing plant and the analysis and changes to make that can be applied to any business. Want to make your business or the business you work for more successful, then understand your goal.

1 of 1 people found this review helpful

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  • TAMBE
  • 24-11-2015

Gripping fantastic book masterfully narrated.

Great novel from am outstanding mentor. I didn't even realise I was giving it a third listening to.

1 of 1 people found this review helpful

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  • Jakub
  • 17-09-2019

amazing stuff

superb piece of art! if you are looking for improvements in your business in your life then go for it!

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  • Donna France
  • 28-08-2019

Excellent way to learn

An entertaining story that teaches the Theory of Constraints. As the author desired, this is an excellent way to learn, and particularly to retain the information.

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  • Tom
  • 06-07-2019

good insights

loved that it was incredibly practical but think the written version would be more useful in the long run given the ideas and formulas shared which really need to be seen and worked through. worth reading, and listening, me thinks

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  • LC
  • 30-05-2019

How to increase your production throughput by optimising flow

Nice story introducing various concepts around bottlenecks and flow that can be used to increase throughput by multiples. Thought provoking and interesting, but maybe needs some in depth thinking in order to put it to use in a different environment.

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  • Tomas
  • 14-01-2019

Thought inspiring

A great step on my long journey, I only wish it was closer to my first.

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  • Mr
  • 02-01-2019

still great 10 years later

I read this book over 10 years ago and shocked how much i remember. which shows how well its written.

1 of 2 people found this review helpful

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  • Margaret Bent
  • 27-11-2018

excellent

This was on an extended reading list for the Operations module of an MBA. If you want to understand the Operations principles this is an essential read and so much better than a text book.