The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

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The Goal

By: Eliyahu M. Goldratt, Jeff Cox

Narrated by: uncredited

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About this listen

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

Management

Management & Leadership

Organisational Behaviour

Workplace & Organisational Behaviour

Business

Marriage

Inspiring

Leadership

Process Improvement

Most relevant

Not your typical business book. The Goals turns a potentially very dry subject into a fun and insightful listen. The production style is very nostalgic as well!

Unique, entertaining and educational

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This book is just fantastic for anyone looking to maximise their business, love the storyline.
Checkout The Phoenix Project, it’s a spinoff & equally as great !

Great lessons for productivity

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Would you recommend this audiobook to a friend? If so, why?

Anyone in business. I read it 30 years ago, and I have listened to it twice just now and it is still as relevant to anyone in business today. While it is set around a manufacturing plant, don't be fooled into thinking that it is just about manufacturing -- it is really about thinking, and how to think through improvements in any environment.

Who was your favorite character and why?

Jonah

Which scene did you most enjoy?

The scout troup hike, which explained the "drum, rope, buffer" concept without actually saying "drum, rope, buffer".

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Sometimes. The parallel story of Alex's family life was a nice emotional touch the first time reading, but it detracts on the next few readings, if you are like me and want to go back over the concepts and study the book in more detail.

Any additional comments?

A must read for business people.

Must read for anyone in business

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this book was very easy listening and enticing, the use of different voices for the characters is appreciated and the content is amazingly relevant.

awesome listening

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So easy to digest some really powerful concepts. The story format makes easy listening by basically any adult.

Required listening for those in business.

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