The Four cover art

The Four

The Hidden DNA of Amazon, Apple, Facebook and Google

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The Four

By: Scott Galloway
Narrated by: Jonathan Todd Ross
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About this listen

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks Management Management & Leadership Business Inspiring Leadership Stock Capitalism
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While a little dated (written in 2017) for 2022, this is an excellent discussion about the history, business models, strengths and flaws of the big four. Interesting to see how the following five years panned out.

Good exposé on the four huge companies that dominate their fields

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Loved it. Well written. Well read. Very interesting content. This was one book I couldn’t stop listening to until I’d finished it.

Very interesting and engaging.

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I listened to this more compulsively than to any other business book, ever. When Galloway starts talking about anthropology, it gets clunky - but when he's putting these businesses under the microscope, it's unputdownable.

Remarkably insightful, even five years later

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Amazing book by Scott, explains strategy of the big for companies. Must read for everyone.

Amazing book, very knowledgeable. Must read book.

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I found a couple of great insights in this book but largely it was just a bunch of unfounded ideas.

Scott Galloway is definitely a smart guy but he doesn’t support his opinions with evidence. Coming up with a bunch of metaphors does not equate to evidence that your opinions are correct.

Not a lot of objective evidence for the author’s claims

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