Get Your Free Audiobook

Non-member price: $27.79

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.

Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one? 

Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. 

Their stories make it clear that organizations don’t have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mind-set that permeates every aspect of the organization. 

Li lays out how to do so by focusing on three elements:

  • A strategy designed to meet the needs of future customers
  • Leadership that creates a movement to drive and sustain transformation
  • A culture that thrives on disruptive change.

Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

©2019 Charlene Li (P)2019 Charlene Li

What listeners say about The Disruption Mindset

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A lot of great info

Brilliant read, the final 15% or so I was getting a bit over it but the body is outstanding and very transferable. Have since recommended.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Eric S
  • Eric S
  • 01-01-2021

This should be the ‘new normality’ everyone’s talking about

This is gold. You truly end up with a shifted mindset even though you were already an isolated disruptor in your company. More than 10+ real cases explained around all mayor companies: Amazon, Adobe, Southwest Airlines, Google, Huawei, Nokia, to name a few. Don’t hesitate, you should hear/read this.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Newton Lima
  • Newton Lima
  • 21-10-2020

Great tips for disruption journey.

The author is showing the key elements that will help you in your disruption process to transform your business. It has been a soft listening with great ideas that can be applied in most of the organizations.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.