Try free for 30 days

  • The Business of Stories

  • Harness the Power of Storytelling to Demonstrate Your Value, Attract Your Ideal Clients and Get Paid What You're Worth
  • By: Susan Payton
  • Narrated by: Susan Payton
  • Length: 3 hrs and 58 mins

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
The Business of Stories cover art

The Business of Stories

By: Susan Payton
Narrated by: Susan Payton
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $17.99

Buy Now for $17.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how.

In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

This game-changing framework will help you to:

  • Understand why storytelling is a superpower and how to use it to stand out in your marketplace.
  • Share stories that connect with the people you want to work with, so sales conversations are easy.
  • Be seen as a trusted authority, as you communicate your value and get paid what you're worth
©2022 Susan Payton (P)2022 Susan Payton

What listeners say about The Business of Stories

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.