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The Business of Expertise

How Entrepreneurial Experts Convert Insight to Impact + Wealth
Narrated by: David C. Baker
Length: 4 hrs and 38 mins
4.9 out of 5 stars (14 ratings)

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Publisher's Summary

This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world.

We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this audiobook was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this, and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise and, conversely, the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.

©2017 David C. Baker (P)2018 David C. Baker

What listeners say about The Business of Expertise

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  • Madhav Khanna
  • 13-07-2018

Common sense for the grounded ambitious.

That said, it's easy to forget what may be common knowledge at times so the book serves a good reference. Some facts and numbers are presented but without any peer reviews of such metrics I would take them as illustrative.

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  • Arvell
  • 11-07-2020

Great Book!!

I don’t often write reviews but this was an excellent book. I am about to read a second time.

1 person found this helpful

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  • Guillaume W.
  • 27-03-2018

Radically eye opening

I listened to this book al in ist A to Z, which is rare for me to do with non-fictions. The writting is efficient, to the point and well structured. Having the author read the book is a plus, and in this case brings the story to full life. I loved this book and bought the paper copy to keep exploring some of the concepts. This is an invaluable read of you run your own creative consulting expert business.

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  • Martin Uhnak
  • 10-09-2020

Relevant

Very. Relevant. When you read the book or listen anywhere to what David preaches you will understand.

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  • Tukundane
  • 08-09-2020

This book is for any aspiring expert. Wow

It has taken me two days of reading to complete this work of art. The book is now my guide to crafting my expertise. To summarize, it’s a practical handbook required to position your expertise and continually learn how you can improve. I love it. Thank you David.

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  • Amazing Brian
  • 05-05-2020

Now this a great book!

If you would like to create your own brand, charge more for what you do, and or become the Apple or Jordan of your industry, this book is it. i was finally able to increase my fees and not feel bad about it. I increased my coaching fees by 3X and immediately got a client!.

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  • JB
  • 31-01-2020

Game changer.

Listening to this has helped beyond measure the past two weeks. It has inspired us to entirely overhaul our business model. Listening to David was like hearing the advice of a great sage mentor. Thank you so much for writing and reading this.

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  • Casper
  • 14-08-2019

Great, full of useful insights and perspectives.

I would have like some more examples and case studies from the authors career. While there are generally lots of examples of the ideas put forth, I was hoping for a little more “meat” on them; more of the pattern matching insights and how the author arrived at the advice we hear in this material. Still a great listen though.

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  • Sam Amin
  • 23-04-2019

David never disappoints

Numerous valuable insights and takeaways. Will help me re-center my position on several fronts, including personal ones.

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  • Marcus
  • 23-03-2018

Required reading/listening for entrepreneurs!

David offers so much helpful insight in this book that I'll need to listen to it at least once a quarter to keep my business on track as it continues to grow. David's advice is invaluable and worth so much more than the price of this audio book!

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  • Anonymous User
  • 22-05-2020

Super insightful

Smash it David and love the work/episodes with Chris Do and The Futur 😊 Thank you for putting your insights onto paper!