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The Business of Character

Accelerate Business Growth with Vibrant Culture and Intentional Character

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The Business of Character

By: Jonathan Cotten
Narrated by: Jonathan Cotten
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About this listen

Your Character Is Contagious!

When you consider the duties of a business owner, your thoughts probably go to responsibilities like revenue, growth, and employee retention. While these are important, what’s being overlooked is the most important duty: character.

Character impacts every aspect of the business. It is the one thing that can influence the bottom line more than just about anything else. So, why don’t more businesses make character a priority, and how can you integrate this into your company?

The Business of Character offers new business owners, leaders, and those going through difficult transitions more than just the systems and decisions. It gives you the deeper values and frameworks behind those systems and decisions from someone who has struggled through them and found success.

Discover how to:

  • Define your mission, vision, and culture so your business stands on a strong foundation
  • Integrate your character, culture, and family to live an integrated life
  • Be authentic in your business so you can achieve diversity and harmony

It’s time to use authenticity and integrity in pursuit of The Business of Character so you can rest knowing that your work was well done.

Learn to be in the business of character starting today!

©2025 Jonathan Cotten (P)2025 Jonathan Cotten
Business Ethics Leadership Management & Leadership Organisational Behaviour Workplace & Organisational Behaviour Business
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