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The Birth of a Brand
- Narrated by: Brian Smith
- Length: 7 hrs and 12 mins
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The Birth of a Brand
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Publisher's Summary
Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters.
Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity.
For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.
A mentor and advocate to business leaders and entrepreneurs, Brian Smith shows how you can find your passion and follow it to a rewarding, happy, fulfilling life. Written with time-worn truisms and business acumen, Brian's amazing story proves that you can stick to your guns, authenticity, and spiritually and still grow a wildly successful career and company.
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What listeners say about The Birth of a Brand
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Peter
- 20-07-2020
Inspired
What a story, truly enjoyed the journey and lessons along the way. Many nuggets of wisdom and practical experience available that is directly relatable and implementation ready
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jennifer
- 05-06-2020
Must read for anyone in business!!!
This book had me right from the word go! Love love loved it! So real, so inspiring, SO REAL!!! You HAVE to get this book!! It’s straight to my top 5... can’t recommend enough 💯👌🏼 Thank you for sharing in such honesty Brian Smith. What a legend!!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- mc
- 02-07-2023
Top 10 business book on building a brand or business
Loved the story and the valuable insights Brian provides right from the very get go. A must read on what it really takes to build a successful billion dollar brand or business.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Thomas kilkenny
- 20-05-2020
Awesome Book
I love the honestly in this story and the resilience of Brian. I really enjoyed it, such a beginnings.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Leon Burger
- 03-12-2023
Absolute legend. I love his laid back surfy voice.
A real and honest journey of a business. This book teaches you that a business is not static, its a journey.
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