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The Birth of a Brand

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The Birth of a Brand

By: Brian Smith
Narrated by: Brian Smith
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About this listen

Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters.

Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity.

For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.

A mentor and advocate to business leaders and entrepreneurs, Brian Smith shows how you can find your passion and follow it to a rewarding, happy, fulfilling life. Written with time-worn truisms and business acumen, Brian's amazing story proves that you can stick to your guns, authenticity, and spiritually and still grow a wildly successful career and company.

©2013 Beyond Words Publishing (P)2018 Beyond Words Publishing Business Development & Entrepreneurship Entrepreneurship Business Success
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This book had me right from the word go! Love love loved it! So real, so inspiring, SO REAL!!! You HAVE to get this book!! It’s straight to my top 5... can’t recommend enough 💯👌🏼 Thank you for sharing in such honesty Brian Smith. What a legend!!

Must read for anyone in business!!!

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Loved the story and the valuable insights Brian provides right from the very get go. A must read on what it really takes to build a successful billion dollar brand or business.

Top 10 business book on building a brand or business

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What a story, truly enjoyed the journey and lessons along the way. Many nuggets of wisdom and practical experience available that is directly relatable and implementation ready

Inspired

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Brian never gave up. His stamina against all the odds made me appreciate the brand more. A well deserved win for a man with a dream and the never ending determination to see it come true.

What a Spartan!

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I love the honestly in this story and the resilience of Brian. I really enjoyed it, such a beginnings.

Awesome Book

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A real and honest journey of a business. This book teaches you that a business is not static, its a journey.

Absolute legend. I love his laid back surfy voice.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.