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Publisher's Summary

Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters. 

Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity. 

For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune. 

A mentor and advocate to business leaders and entrepreneurs, Brian Smith shows how you can find your passion and follow it to a rewarding, happy, fulfilling life. Written with time-worn truisms and business acumen, Brian's amazing story proves that you can stick to your guns, authenticity, and spiritually and still grow a wildly successful career and company.

©2013 Beyond Words Publishing (P)2018 Beyond Words Publishing

What listeners say about The Birth of a Brand

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Inspired

What a story, truly enjoyed the journey and lessons along the way. Many nuggets of wisdom and practical experience available that is directly relatable and implementation ready

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Must read for anyone in business!!!

This book had me right from the word go! Love love loved it! So real, so inspiring, SO REAL!!! You HAVE to get this book!! It’s straight to my top 5... can’t recommend enough 💯👌🏼 Thank you for sharing in such honesty Brian Smith. What a legend!!

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Awesome Book

I love the honestly in this story and the resilience of Brian. I really enjoyed it, such a beginnings.

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  • doobedoo
  • 12-08-2020

This real persons rags to riches story!

I read lots of books but this book is an intense, can't stop listening book. It takes you inside of what it was like to create a visionary brand while having to run uphill for the entire journey. The lessons are endless and so are the experiences. The author almost died, check it out!

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  • Barry Sweeney
  • 27-12-2020

Boring & uninspiring

Not much of business story really, more a long winded diary of how Brian mismanaged and lost control of billion dollar company over 20 years. You wont learn anything from listening to it.

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  • Adama Nesil
  • 05-08-2020

A Lifetime Favourite Book

If you are a new entrepreneur with passion, heart and soul for your vision and dream, then if I may, I consider this required listening/reading for you. I have spent quite a bit on Audible buying books on business and entrepreneurship and I listen to them daily. With this book however, I couldn't press stop. I went on an emotional, mental and spiritual journey with Brian as he read his story. I felt like he was my mentor and my friend as he revealed his experiences in his unique heartfelt yet witty way. How often do you finish a book and immediately go back to page one so that you can start over again? Exactly! This book has me back on page one. I will learn more with each read. I leave this review with gratitude and appreciation to Brian Smith for showing me what it means to be a true entrepreneur. I will always remember his words, 'you can't give birth to an adult!'. I aspire to be an entrepreneur like Brian. I am forever changed after experiencing this book and therefore has the future of my own brand.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.