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Publisher's Summary

A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head.

We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we - the everyday people whose data powers AI - aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into - one largely free from regulation or oversight. The big nine corporations - Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple - are the new gods of AI and are short-changing our futures to reap immediate financial gain. 

In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI - the people working on the system, their motivations, the technology itself - is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.

Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.

©2019 Amy Webb (P)2019 Hachette Audio

Critic Reviews

"Webb provides a logical way to sift through today's onslaught of events and information to spot coming changes in your corner of the world." (Kirkus Reviews)

"Her writing is very clear and accessible, and the interesting analogies she uses to illustrate what may occur when algorithms make decisions for us make for compelling reading. This fascinating look at how AI will continue to revolutionize human experiences in unimaginable ways will appeal to anyone interested in AI, human-computer interactions, and machine learning in the private and public sectors." (Booklist)

"Webb teaches us to listen...[she] combines well-researched, reader-friendly insights on Google, drones and artificial intelligence with a system of questions you can bring to your next strategy meeting..." (Chicago Tribune)

What listeners say about The Big Nine

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  • McKane
  • 13-03-2019

Trusting to a Fault

The perspective taken with respect to the G-MAFIA is largely uncritical and overly hopeful. Rather than delve into the corrupting influence of profit on the G-MAFIA (e.g. Russian involvement in the 2016 election via Facebook and pedophilia group formation mediated by the YouTube recommendation algorithms), the author pins these shortcomings generally on social pressures to produce advanced AI applications (there's no support for this claim given). This perspective then taints the whole argument of the book, which is that we need to support the G-MAFIA in AI development rather than regulate or file for anti-trust suits. As an AI researcher in this space, I have seen absolutely no indication that the G-MAFIA actually ever esteems the public good over their bottom line, so to assume that if we simply stop expecting big advances in AI (and that the companies are made sufficiently diverse) is not only irresponsible, it's dangerous. My other main gripe with this book is that China's soon to be preeminence in AI is used to justify nearly every proposed course of action. I for one am certainly terrified of China's AI plan, but I don't think that it justifies throwing caution to the wind by simply trusting the G-MAFIA to fight the good fight if they pick up enough diversity (this is the only mechanism of changing the G-MAFIA that the author argues for). All-in-all, the author gives a decent run-down of current AI capabilities and provides some thoughtful discussion of where AI is headed, but the very premise of the argument seems, to me at least, to be up for debate. It would have been nice to see at least some of that debate in this work.

12 people found this helpful

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  • Kathy
  • 26-03-2019

Interesting but Frustrating

This should have been be a five star book. Amy Webb is smart, engaging and knowledgeable. Ironically, it is when her own biases grow so strong that her predictions loose all credibility. I do not agree with Webb's foundational thinking. For example, a major Webb warning is based on the idea that AI is being developed by small tribes of men lacking diversity. Microsoft, more than 20 years ago, employed people from all over the world. Tech companies are diverse. Tech companies care about intellectual horsepower above all else and they search the globe for the best and brightest. It is not about country, education, religion, being neurotypical or personal hygiene. Webb predicts this narrow tribe of similar men will forget about transgender people who will be forced into humiliating situations. That's not likely. I remember a man sending a letter to everyone in his building explaining he would be using the woman's restroom while going through the long process of changing his gender. He was considered courageous and this was in the last millennia. Webb predicts these similar men will only hire more men like them in the future. That is an absurd prediction from someone who spends time thinking about the future. Girls, future women, are surpassing boys. Most collages have more girls than boys. For the ivy league, it can be as high as eight qualified girl applicants to one boy. Volunteer in a classroom and it will not take long to see how much better girls are doing than boys. More importantly, Webb's predictions about China are incredibly offensive. In Webb's catastrophic scenario China AIs kill every American. Readers visualize children dying in our arms before we die from China's AIs. This was just gross. Webb herself talks about China not having political problems with other countries. She talks about China helping other countries with roads and infrastructure and this is true. China does not want to kill all Americans. This was one of the most disappointing things I have ever read. This is not consistent with China's historical roots and is manipulative in a dangerous way. I gave the book three stars because the beginning is good. It is a shame that while Webb predicts the bias of software engineers will be a huge problem, it is her own bias that destroys what could have been a great book.

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  • David Larson
  • 04-04-2019

Best AI book I've read since Bostrom

The title is a little misleading. it's not just about the big 9. It's about politics and society and how other countries (China) are outcompeting us in AI and will very soon overtake the US. This book is a big wake up call. The American military spends too much on hardware (because that's where the lobby money is) and not enough on scientific research (especially into AI). China has our number. Unfortunately I don't see a scenario where we reform our corrupt appropriations system in time not to become a servant to China by around mid-century. Good book though.

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  • joshpphoto
  • 29-10-2020

A must read/listen if you want to have any kind of grasp on the future

Succinct and poignant dive into the future of AI. Done in an easily digestible way that is deeply engaging.

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  • Andres
  • 26-10-2020

Eye opening

It's an interesting view that the author has on the future of disruptive technologies, such as AI. In some of the scenarios being narrated, it is an eye opener for the US, of how they should move and react with this issue. It will help you think more about the digital world, with its positive and its negative things. I really enjoyed listening to this audiobook.

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  • Tony
  • 03-10-2020

Wow

This book is racist. It’s unbelievably one sided and offers a militaristic strategy to fend off an imminent attack by China in all the scenarios presented. It is written in an “us” vs “them” framework, and is difficult to listen to. The intro offers a pretty good recap of AI and displays some of the critical lack of diversity in the American tech sector, but this is the book’s only strength. I believe the scenarios presented in this book are myopic and dangerously racist.

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  • Ru52
  • 23-08-2020

For a gloomy future, this book is pretty funny

Funny in a silly way. For US to defeat China, we must convert all flat earthers, anti vaxers, have left agree with the right - all before 2030 global domination of China deadline. IBM as a AI superpower is another silly statement, IMHO. ( Watson was, and would be if it didn't come with the requirement for IBM hardware)

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  • phenome watch
  • 19-07-2020

Enjoyed it.

Interesting take on what the future may hold. Still trying to figure out what family I'm in.

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  • Rosemary Breen
  • 28-06-2020

Scarey and naive

Enjoyed the book but unfortunately the author is probably being more hopeful and naive than accurate.

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  • Daniel Simpson, MD
  • 24-05-2020

Worth the listen

Intriguing thoughts. Worth the listen. Certainly encouraged me to think more critically about possible future scenarios of AI impact and understanding the global community of AI better.

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