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The Art of the Start 2.0

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The Art of the Start 2.0

By: Guy Kawasaki
Narrated by: Sean Mangan
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About this listen

The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Whether you are an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

©2015 Guy Kawasaki (P)2016 Bolinda Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Business Leadership
All stars
Most relevant  
No Fluff - Sage Like actionable advice packed with examples from the real world all packaged wth a sense of humour 10/10

No Fluff - Sage Like actionable advice

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Amazing book helping me to set real expectations. Love the learn from other people’s mistakes approach.

It’s real from experience

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Second half of the audibook is much better. Better information in my opinion. four stars

review

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Would you recommend this book to a friend? Why or why not?

Not really. It's not for service based business

How would you have changed the story to make it more enjoyable?

A different narrator maybe but I didn't find the content inspiring. Depends what you're looking for.

What aspect of Sean Mangan’s performance might you have changed?

He's too proper. There were some funny moments in the book and I think his style made them funnier.

If this book were a film would you go see it?

No

Any additional comments?

Not an easy listen for me.

More for a larger product business

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