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The Art of Immersion
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Subliminal
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- Length: 7 hrs and 56 mins
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Overall4.5 out of 5 stars 68
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Performance4.5 out of 5 stars 62
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Story4.5 out of 5 stars 62
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They should be teaching this at school
- By Anonymous User on 25-07-2019
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The Storytelling Animal
- How Stories Make Us Human
- By: Jonathan Gottschall
- Narrated by: Kris Koscheski
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 18
-
Performance5 out of 5 stars 15
-
Story4.5 out of 5 stars 15
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- By Michelle on 30-04-2019
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- By: Geoffrey Colon
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Overall4 out of 5 stars 4
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Performance4 out of 5 stars 4
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Story4 out of 5 stars 4
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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2 out of 5 stars
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Dated and not that informative.
- By Hamishk on 05-02-2017
Publisher's Summary
A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago, we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate - experiences to immerse ourselves in at will.
Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world - people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.
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Overall5 out of 5 stars
- Donald Josephson
- 26-02-2019
How Immersion works
Learned a lot about advertising,tv,books and lot of other things that go on.It was great
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Jeff
- 30-04-2015
Thought provoking, well researched and we'll Prese
See subject line for my review but can summise its great, and very interesting. Well researched