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Publisher's Summary

The secrets of creative thinking by a lecturer at the world-famous St. Martin's College of Art who has spent a lifetime researching innovative thinkers.

A scuba-diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses, and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St. Martin's College of Art, has studied successful creative thinkers from every walk of life throughout history. Drawing on an extraordinary range of reference points - from the Dada manifesto to Nobel Prize-winning economists, from Andy Warhol's studio to Einstein's desk - he distills a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the 21st century, it's technically illegal to be as good as Michelangelo.

Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the art of creative thinking.

From the publishers of the international best-seller The Art of Thinking Clearly

©2015 Rod Judkins (P)2015 Hodder & Stoughton

What listeners say about The Art of Creative Thinking

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Get this book!

I loved this audiobook. It really shook up my creative self as I was feeling a little stagnant. It is intelligent and thought provoking whilst being witty and funny. I wish it was longer! I will definitely listen to it again. Also the narrator has a great voice, one of the best I've heard!

3 people found this helpful

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A must for anyone wanting to think outside the box

Mr Judkins, weaves hundreds of interesting quotes and ideas from the world's most succesfully creative minds superfluously into The art of creative thinking, I highly feel the need to read again to take in every drop of wisdom put fourth in this great work.

3 people found this helpful

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Very interesting and thought-provoking

Beautifully narrated at a rate allowing the listener to take in the so many ideas and suggestions. A welcome mind-stretching experience.

3 people found this helpful

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Out of the box

Would you listen to The Art of Creative Thinking again? Why?

Yes , I would, there are so many little gold nuggets in this. Great book for business and entrepreneurs to help get them thinking about how to better their business and improve.

2 people found this helpful

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It is a book that makes you think!

Helps give you different ways to look at problems.
A book both me and my wife enjoyed

5 people found this helpful

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Love love love. Simple but inspirational.

Love the format. Great stories and messages simplified in short informational chunks. Really inspirational. After reading the entire book cover to cover, I now start every day listening to a random chapter for extra inspiration.

4 people found this helpful

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inspirational.

This was food to my soul. I enjoyed the anecdotes and ideas the author presented.

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loved this book

I loved this so much I bought a print copy of the book. cannot wait to read this and listen again.

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Great resource - Wrong format

The book is a great source of inspiration for anyone looking to kickstart their creativity. Each chapter is really concise, built on interesting case studies and quotes.

The shame however is that this book doesn't suit the audio book format as well as it does as a physical book.

The way the chapters are constructed the book is meant to be read almost at random, jumping between chapters etc.

Despite that the performance is suitable and engaging and the content is definitely fuel for creative minds.

1 person found this helpful

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Eye opening

"Work is the most common form of procrastination." Couldn't stop smiling, seems so true from the creativity angle. Awesome book. Must read or should I say must listen.

3 people found this helpful

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  • D. Oliver
  • 15-04-2015

Intelligent, thought provoking fun.

I very much enjoyed this book as it was thought provoking and inspiring all at the same time.

The book doesn't take itself too seriously but the life lesson it is teaching has already affect my family life!

As my wife had decided to leave a dead end stressful job in an office to pursue her lives dream of becoming a makeup artist. She was wavering but just listening to one short chapter made her realise her decision was indeed the right one. And made me decide to do more to help my wife fulfil her dream.

life after all is about discovering happiness in whatever form that may be.

19 people found this helpful

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  • Mr. P. D. Oriordan
  • 15-12-2016

good book doesn't quite work as audio book

content of the book is good though it is more 87 tips or ideas. where this fails is that at the end of each chapter (idea) it gives a good further reading chapter to go.to (like the old fantasy books when you pick and option), this trips it up in this format as you tend to listen in a more linear fashion. get the book to flick rather than the audio if your looking to purchase you'll benefit from it

11 people found this helpful

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  • DaveGH
  • 26-07-2015

Outstanding book

I've read many books on art and creativity, that being said, this one stands out from all the rest. For me, it has pulled together years of learning and turned it into a razor sharp creative process, couldn't be happier.

9 people found this helpful

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  • Dara Finneran
  • 26-01-2017

Full of interesting anecdotes!

Great collection of interesting stories. More suitable for dropping in and consuming a chapter here and there. Becomes a little tedious to read straight through (as the author acknowledges in the book).

8 people found this helpful

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  • Sandip
  • 28-07-2017

inspirational

This audio has definitely helped me think in a more methodical way not only in my work but I've also adapted some of the advice to my daily routines

3 people found this helpful

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    5 out of 5 stars
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  • Anonymous User
  • 03-05-2017

greattttt

have a note pad on hand and be ready to pause it. you will need it

3 people found this helpful

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  • Aleksandra
  • 26-04-2016

One of the best books/audio books I've ever read.

inspirational
practical
intellectually mature
fresh perspective on your life

I'll definitely buy a paper edition just to have it at home

3 people found this helpful

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  • Anon
  • 04-10-2016

Fantastically thought provoking!

As someone who doesn't identify as remotely creative I was a bit sceptical about reading this book at first but thought it was time to push my comfort boundaries a bit! I can honestly say this is probably the best book I have ever read and has given me a totally new perspective on life and how to be a creative problem solver.

This book is absolutely unique and the author has done an incredible job at cutting the book up into small bitesize interesting easy to remember points whilst ensuring the book is littered with interesting stories to back this up! Give this book a read - I promise it won't disappoint and might lead to something spectacular!

6 people found this helpful

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  • Prof K. Moore
  • 26-06-2015

Absolutely brilliant

Would you recommend this audiobook to a friend? If so, why?

Yes,and have done so already. Simple, directive, good ancedotes, and it works!

Who was your favorite character and why?

Not really applicable, but I liked the idea of students working a route regardless of where it takes them, and the process of developing a Soap in Dubai. There are many great anecdotes of how people have connected to their creativity throughout the book.

What does Phil Fox bring to the story that you wouldn’t experience if you had only read the book?

It is read very well.

If you made a film of this book, what would be the tag line be?

"Mad, fun, and absolutely bonkers: unleashing your creativity"

Any additional comments?

This is an excellent book

4 people found this helpful

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  • dgrant_jr
  • 28-02-2020

simple easy top apply ideas

lots of views which challenge the conventional wisdom. these can and should be tested out. I personally liked the 'if it's not broke - break it!' idea. looking forward to trying this in my work and seeing the impact

1 person found this helpful

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