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  • The All New Don't Think of an Elephant!

  • Know Your Values and Frame the Debate
  • By: George Lakoff
  • Narrated by: Chris Sorenson
  • Length: 6 hrs and 50 mins
  • 4.2 out of 5 stars (17 ratings)

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The All New Don't Think of an Elephant!

By: George Lakoff
Narrated by: Chris Sorenson
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Publisher's Summary

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th-anniversary edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides listeners on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

©2014 George Lakoff (P)2014 Recorded Books

What listeners say about The All New Don't Think of an Elephant!

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Excellent book in understanding the differing morals of politics

This book really helped me understand the why conservatives insist on their side of politics dispite the facts being so clearly against them and the moral reasons and framing that has driven them to their conclusions and arguments. Additionally on how to use that to help communicate better politics to them

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Dealing with Murdoch Media

I like that this book helps me deal with people who I know try to trap me with Fox and sky news arguments. Thanks so much

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