Roger Martin, dean of the Rotman School of Management at the University of Toronto, reports on the evidence that suggests shareholders actually do better when firms put the customer first � rather than trying to maximizing shareholder value.
This article was first published in the January/February 2010 Special Double-Issue of Harvard Business Review.
©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.
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