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Targeting a Market Segment
- Narrated by: Michael Roberto
- Length: 28 mins
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Targeting a Market Segment
Narrated by:
Michael Roberto
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Publisher's Summary
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer.
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