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Sun Tzu Strategies for Selling

How to Use The Art of War to Build Lifelong Customer Relationships
Narrated by: Barrett Whitener
Length: 4 hrs and 19 mins
4 out of 5 stars (1 rating)
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Publisher's Summary

Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos", such as:

  • Get your strategy straight
  • Win without fighting
  • Have a unique selling proposition
  • Know your competitor
  • Aim for big wins
  • Learn from lost sales
©2004 Gerald A. Michaelson (P)2005 AMI

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  • Overall
    2 out of 5 stars
  • Fibonacci
  • 14-05-2006

Leave Sun Tzu out of it...

I have read enough about Sun Tzu to know that his writings were profound, if not sometimes ambigouos. For that reason many people have used that ambiguity as a touch point for a lot of deep thoughts. In this book, the author does exactly that, he uses Sun Tzu as a jumping off point for a lot of personal thoughts about selling.
Does he make some good points? Sure, but I was frankly interested in seeing more of relationship between the brilliant military strategist and the profession I love. I suppose I will have to write that book myself.

11 of 12 people found this review helpful

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  • John Pistotti
  • 06-07-2017

Ancient Wisdom for Modern Times

Interesting application of Sun Tzu as it relates to a number of business facets. Although the author often meandered from the ancient text to a variety of topics, it made for intriguing discourse that was relevant to many sales scenarios.

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  • Roy
  • 18-10-2016

Business must read

Business is war, make no mistake. As such one must understand war and the master of war is Sun Tzu

This interpretation is one of the better ones out there

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  • Aaron
  • 04-06-2016

great book

I really enjoyed the book and will read more of his work in the future

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  • Douglas
  • 10-04-2015

HORRIBLE WASTE OF MONEY!!

This has nothing to do with Sun Tzu. It's a boring, generic, treatise on sales that is cut from a textbook. Narrator sound like a robot too. I don't know you reading this review but listen to me and do not get this!