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Publisher's Summary

Preview:

Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Listeners can learn specific techniques to resist each.

Humans rely on standard responses in many situations. For example, when one person gives another a gift, the recipient automatically feels indebted and is inclined to reciprocate. These mental shortcuts are usually helpful both to the individual and to society as a whole. Reciprocity helps facilitate mutual aid, which in turn helps solidify social bonds. These bonds in turn strengthen both the group and the individuals within it....

Please Note: This is key takeaways and analysis of the book and not the original book.

Inside this Instaread summary of Influence:

  • Overview of the book
  • Important People
  • Key Takeaways
  • Analysis of Key Takeaways

©2016 Instaread (P)2016 Instaread

What listeners say about Summary of Influence: by Robert B. Cialdini | Includes Analysis

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  • Patrick
  • 15-08-2016

you get what you pay for

it's great for what it is but it is still just a summary. it is like a more in depth back cover, gives the bullet points but not much else. I would read the actual book and use this as just a reminder of the key points.

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  • Nothing really matters
  • 28-12-2017

Very good summary

This summary was well-written and narrated.

Glad I listened and will buy Robert Cialdini's book now.

1 person found this helpful

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  • Anonymous User
  • 31-10-2017

Influence tt review

Excellent summary of this ground breaking book. All the main points with analysis is included.

1 person found this helpful

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  • Nicole R Holm
  • 09-03-2021

Decent Summary

I did listen to half of the actual book but finished off with the summary for the sake of time. The summary is good, I just would have liked a little more commentary.

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  • John
  • 21-07-2020

Horrible Summary of a great book

Its been several years since I read the book so I thought this Summary would be a great way to refresh my memory of the key 6 points. It seemed to follow the chapters rather than the key ideas. While the book is great, the summary of chapters was confusing .

Read/listen to whole book, dont buy the summary.

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  • Larry McReynolds
  • 26-01-2020

Concise, to the point, with helpful incites

captured the significant historical points with flavor. Concise historical facts with personal insight and capturing of milieu

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    2 out of 5 stars
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  • Janneke
  • 15-10-2018

Very robotic performance. Ok short version

Very robotic performance. Ok short version of the book. Did not meet expectation at all.

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  • Joshm
  • 27-06-2018

not a good summary

did they even read the original book or just skim that and then summarize the skimming

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  • Juan
  • 26-03-2017

triggered or human nature.

made good understanding as how humans have triggers to be influenced by the smallest things.

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  • Mr. Paul Mallett
  • 30-03-2019

loved it. it was very useful in terms of analysis.

this provides a bite sized analysis of the book which then prompts further reading from this influential author.

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