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Publisher's Summary

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.

How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Massachusetts Institute of Technology. (P)2016 Brilliance Audio, all rights reserved.

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  • Overall
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  • Amazon Customer
  • 08-05-2018

Excellent marketing review for media

In depth review of media marketing. Well written with compelling arguments. Makes it understandable how streaming got us here from there.

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    3 out of 5 stars
  • Allan
  • 12-01-2018

Interesting for those in the industry

Found it enlightening and gave a good insight as to why our company is doing what it is.

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  • Amazon Customer
  • 01-11-2017

Great scientific insights

The experiments in the book provide sound evidences to support their arguments. A content business professional will definitely benefit from the book.

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  • Marcello Yoshida
  • 08-06-2017

excellent insight on entertainment industry

This book wraps up all that have been said about digitalization over the last decade and it is a wake up call to those in the entertainment industry reluctant to embrace the digital world

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  • Federico
  • 08-05-2017

amazing book

downloaded this book almost by a misclick. turned out to be amazing insights and history of the entertainment industry. must read. would obviously recommend