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Publisher's Summary

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in or jumpstart implementation?

The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies and a flatter world call for a new approach. 

The award-winning Strategy-In-Action shows how companies ended the long-standing divorce between planners and implementers. One saved $200m from people power, another made €74m from innovation. 

Zweifel, strategy and performance expert and award-winning author, and Borey, CEO and turnaround guru, use their experience at Fortune 500 companies, SMEs, UN/government agencies, and the military to offer a turn-key methodology that yields quick wins and stands the test of time. 

CEOs, senior managers, and strategists will find a systematic seven-step roadmap, including: 

  • How to move from silos to alignment among multiple stakeholders. 
  • How to catalyze path-breaking action, then have the action inform the strategy. 
  • How to foster a leadership mindset and get your team obsessed with winning. 

"I wish I’d had your tools 35 years ago when I was starting out." (Werner Brandmayr, President and Managing Director, ConocoPhillips Holding Europe)

“We have results that were virtually impossible before Strategy-In-Action.” (Lawrence Obstfeld, CEO, Image Navigation)

"The only strategy book that integrates strategy alignment, highly pragmatic execution and performance, and the human element in one seamless process." (Dr. Frank Waltmann, Head of Learning, Novartis)

“A new logical, efficient and common-sense approach. A must read for anyone involved with strategic planning in the 21st century.” (Dr. Martin Cross, Chairman, Medicines Australia)

Clients pay the authors $26,000+ on average because these tools yield 10x ROI, and frankly outperform any others on the market. Get Strategy-In-Action now and build alignment on a winning strategy that marries planning, people, and performance.

©2014 Thomas D. Zweifel (P)2016 Thomas D. Zweifel

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  • LG
  • 28-03-2020

Great book

It’s a great book and most of it can be applied to any company and directive teams.

The music between chapters is annoying and the volume is higher than the rest of the narration. This made me jump a few times, please remove it!

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