Storytelling pour débutants
Le facteur de réussite en marketing Comment raconter votre histoire et transformer vos clients en fans y compris la liste de contrôle du plan éditorial
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Storytelling pour débutants
Narrated by:
Thibaud Auer
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Narrated by:
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Thibaud Auer
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By:
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Nicole Menrath
About this listen
Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives. Le tout à l'aide de l'exemple le plus connu de storytelling d'entreprise - vous devinez déjà de quelle entreprise il s'agit ?
©2023 Nicole Menrath (P)2023 Nicole Menrath
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