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Stephen Wunker on Jobs to Be Done

Narrated by: Dave Summers
Length: 22 mins
Non-member price: $1.44
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Publisher's Summary

Stephen Wunker says most companies are innovating the wrong way. They're making what their customers say they want. Instead they should be asking "why" their customers want those things and making a product the customer didn't even know they needed. Today on Edgewise, Stephen joins us to give examples of companies doing it right and to talk more about his book Jobs to Be Done, published by AMACOM.

©2016 Stephen Wunker (P)2016 American Management Association

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