Try free for 2 months

  • #Sponsored

  • How Athletes & Brands Can Leverage Each Other to Create Value
  • By: Jasmine Chou
  • Narrated by: Jasmine Chou
  • Length: 2 hrs and 55 mins

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.
#Sponsored cover art

#Sponsored

By: Jasmine Chou
Narrated by: Jasmine Chou
Try for $0.00

AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.

Buy Now for $9.68

Buy Now for $9.68

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Are you an amateur athlete considering partnering with a brand to sponsor your athletic pursuits? #Sponsored looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship.

Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete’s standpoint as well as the brand’s perspective. These stories show how beneficial a partnership can be for all parties, while giving some general tips on how to go about pursuing your own sponsorship goals.

In this book, you’ll find out: 

  • How Heather Fell transitioned between three different sponsorship relationships 
  • How Lululemon utilized brand ambassadors to expand their business and build successful relationships 
  • How brands like Red Bull have conquered the world of digital content and what it has done for them 
  • And much more!

Sponsorship is not about getting something for free. Sponsorship relationships should be developed, negotiated, and strategic so that both parties receive maximum gain. If you are an amateur athlete considering sponsorship, represent a business interested in a more personalized connection with sports, or simply love stories of sports and business, #Sponsored is a must-have addition to your audio library.

©2020 Jasmine Chou (P)2021 Jasmine Chou

What listeners say about #Sponsored

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Annmarie M
  • Annmarie M
  • 11-04-2021
Listener received this title free

Love the personal stories

I absolutely love the personal stories Jasmine shares from what she’s experienced and learned through the years. Listening to her book during a long run or a ride inside was such a treat! I highly recommend it for anyone in the sport.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Jessica Prue
  • Jessica Prue
  • 05-03-2021

Interesting intro to sponsorship for athletes

Interesting guide for amateur athletes and aspiring pro athletes looking for ways to fund their pursuits. I appreciated hearing the stories of athletes from multiple sports, all of whom made sponsorship work in ways that were authentic both to them and the brand. It helped that the author is a sponsored athlete herself and could draw from her experience seeking partnerships. The narration was a bit fast for me, so I listened on .9x speed

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Vicky
  • Vicky
  • 03-03-2021
Listener received this title free

A guide to holistic athlete-brand relationships

Kona Ironman triathlete Jasmine Chou delivers a much-needed practical and honest guide to brand partnerships in sports. She uses deeply researched examples of talented athletes and organizations—as well as her own challenges and experiences—to humanize the process and reflect on the deeper drive behind the work. Anchored by Chou's even-keeled narration, #Sponsored offers a refreshing take on what it takes to build a sustainable career as an athlete, team member, and brand partner in a modern age.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jonathan
  • Jonathan
  • 25-02-2021

Engaging Guide For Athletes Exploring Sponsorships

Chou tells a compelling story of her path to becoming a sponsored kona ironman triathlete and outlines clear steps any amateur athlete can take to become sponsored themselves.

A good portion of the book is dedicated to exploring of the value proposition of sponsorship from both the brand and athlete perspectives. One aspect of this that she emphasizes is the value of building and curating an audience as an athlete when courting brands.

I also really enjoyed her team-oriented approach to achieving her goal. By building a team of family members, coaches, training partners, and sponsors that believed in her she created a support network that helped drive her forward. It's probably worth applying this approach to any goal one is trying to achieve.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 11-02-2021

Insightful and informative!

Amazing! Very insightful stories and fascinating perspective on relationships between athletes and sponsors in a social media age! Must read!!!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.