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Publisher's Summary

Social media is a fact of life and essential in today's business world. It is the way the modern world communicates. Everyone from every age group uses social media of some kind. Marketing is the way businesses reach potential customers. In the past, they depended on word-of-mouth, printed ads, television, and radio. Though there is still a place in that realm for marketing, smart business owners know you take your marketing to the people and the people are on social media. It takes some effort to begin.

Whether you need to remain a leader in your industry or grow your brand or establish a competitive spot in the market share, social media marketing can make or break you. This guide will teach you some key considerations you need to think about before you set out on your marketing journey. Let's get started!

©2015 Bri (P)2015 Bri

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In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.