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So You Want to Start a Brewery?

The Lagunitas Story
Narrated by: Brett Barry
Length: 7 hrs and 44 mins
4.3 out of 5 stars (10 ratings)

Non-member price: $29.22

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Publisher's Summary

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.

In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.

©2012, 2014 Tony Magee (P)2015 Audible Inc.

What listeners say about So You Want to Start a Brewery?

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  • D. Bessire
  • 18-09-2015

I did not even like beer before I read this book!

Would you consider the audio edition of So You Want to Start a Brewery? to be better than the print version?

I enjoyed this so much! Don't know why I even started this book. I have no interest in starting a brewery or drinking beer. I am a whiskey & Tequila man. Now I am trying different beers, going to craft beer festivals an loving life. This book has a strange way of reaching out and grabbing your interest and attention. My next vacation I want to go to this brewery in CA. Read it , you will love it and appreciate life a little more. It may cure what "ales" you.

What was one of the most memorable moments of So You Want to Start a Brewery??

Page 1 to the End. Undercover beer is great.

What about Brett Barry’s performance did you like?

I am visually impaired so audio is my life. He was GREAT.

17 people found this helpful

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  • Zack
  • 07-03-2015

If you like their beer, you'll like this book

This book is highly reflective of the beer Lagunitas makes. It's not a conformist and not based on any style. It's a bit rambling but overall enjoyable. Interesting addition to the craft beer writing scene.

7 people found this helpful

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  • john pollitz
  • 19-03-2015

Great read if you are home brewer with dreams

I enjoyed the candid and realistic inside of starting up brewing company. Tony is very resourceful, no doubt had a vision to pursue his dream, and "it is nice to have friends".

5 people found this helpful

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  • Samuel
  • 19-06-2015

Great book

Loved the story and a great narrator. Motivatonal and funny. I would listen to it again definitely one of my favorite books ive ever listened to.

Cheers!

3 people found this helpful

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  • Jim
  • 16-05-2015

A man of passion humility and luck!

Tony Magee is it true pioneer and his hard work and dedication to the craft beer industry as far above the rest! this book is an easy listen , full of knowledge passion and goes in great detail of the trials sacrifice and dedication 1 man over came to pursue his dream.

7 people found this helpful

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  • Jerry Richard
  • 27-08-2018

good story with even better narration.

Tony McGee's story is interesting in its own right. However it's Brett Barry's narration that really brings it to life and makes it a joy to listen to.

1 person found this helpful

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  • Nicholas
  • 12-10-2015

Repetitive and Self Indulgent

I listen to alot of great books; this wasn't one of them. I found it significantly repetitive and self indulgent. I wish I could get a quarter back for everytime the author yammered the words, "I digress". Besides being slightly annoying and erratic I found the author's self love of his own writing/ print and vagueness regarding the actual business back story hard to stomach. I wanted to like this book but ultimately its flavor profile fell flat.

4 people found this helpful

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  • thfiv
  • 20-01-2020

Fun listen and learn

I totally enjoyed this book. The narrator did a great job presenting a fun read. This is what learning should be.

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  • Andrew Thornton
  • 18-01-2020

great book

inspirational to see how far tony has come and what can be achieved with hard work

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  • AdamB
  • 05-12-2019

Great narration, great diction, great insight

This book may not show you HOW to start a brewery, but it definitely brings you through all the trials and tribulations of Lagunitas. The story is very interesting, and it shows how they struggled for a while and finally grew and understood more and more. Highly recommended.

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  • H. Daniel
  • 15-07-2018

Interesting but only scratched the surface

Whilst this was an interesting read (listen) I was often left with the sense that the author would write some details regarding the business and then throw everything down to luck or a summarisation of everything into a single paragraph. Not the business book I was expecting, but an interesting story of a startup none the less.