Get Your Free Audiobook

So Good They Can't Ignore You

Narrated by: Dave Mallow
Length: 6 hrs and 28 mins
4.5 out of 5 stars (235 ratings)

Non-member price: $31.21

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Cal Newport's clearly written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.

Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin, who, when once asked why he was successful in his career, immediately replied, 'Be so good they can't ignore you', and that's the main basis for Newport's audiobook.

Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannaish but that Jobs himself never followed his own advice.

From there Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well and where you have built up your 'career capital' and then to put all of your efforts in that direction.

©2012 Calvin C. Newport (P)2016 Hachette Audio UK

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    145
  • 4 Stars
    72
  • 3 Stars
    15
  • 2 Stars
    0
  • 1 Stars
    3

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    117
  • 4 Stars
    53
  • 3 Stars
    19
  • 2 Stars
    1
  • 1 Stars
    1

Story

  • 4.5 out of 5 stars
  • 5 Stars
    114
  • 4 Stars
    55
  • 3 Stars
    17
  • 2 Stars
    3
  • 1 Stars
    1
Sort by:
  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars
  • Kim
  • 20-11-2018

Can’t even finish it

Way too repetitive and nothing I’ve not yet heard. I found it incredibly annoying . I want to return it . I won’t be finishing it.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A Great Secret

Practical advice and a great complement to the written book. Well worth it, great message.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

it's okay

bit long winded and repetitive but solid advice. good stories and examples which is how i like learning

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Practical And Logical Process and Advice

I enjoyed this book particularly because it not only have stories about how to achieve a great career and life but the author has listed very practical and logical steps on how to get there in the way of processes.

Spoiler alert:
Deliberate practice where are you set out to focus on purpose on a task that is beyond what you are comfortable with is a brilliant practical application that he discusses.

Another great takeaway was the soothing balm that comes with hearing stories that the path isn't always straight ahead and that if you keep doing your best work and search the adjacent possibilities and act on them, that you will come to your own personal mission and triumph.

Control as a part of the career elixir, I think he called it, makes a lot of sense in a world where we don't want to work 9-to-5 in an office job and that is a component of why leaving it all behind to work on a farm becomes so enticing. I love that he investigated that and came up with a base reason of this trend so that we can find that control within our own careers and feel like we have the autonomy to make free choices.

Overall the books message is to keep working and build career capital, stretch yourself by deliberate practice which also helps build career capital, and continue to look to the adjacent possibilities in your field, and be comfortable that this will take many years to gain enough career capital to have control in your working life.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

I wish I read this 15 years ago

Whatever your age, read this it will apply. Don’t get caught up in the illusion of success without strategic effort. I wish I read this 15 years, I’m sure my life would have been a lot different

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

What it takes to be great, love your job + succeed

brilliant book, well written and read. easy, clear and practical prinicples. a lot of this is counter modern culture advice. in my top 10 and I would recommend it to many people at any point in their life or career.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Such a good book to wipe away the noise

Social media, online ads and even entire companies are planting the idea that your passion will lead you to success but this book is a concise, analytical and brutal delivery of theories as to why all of that is baloney and you are the one in control of a achieving a compelling career

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

life changing

would 100% recommend this to anyone who is thinking a career change eill make them happy, or wants to "follow their dream." Before you do anything this is a must!! will listen again and again..

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Getting your career on track.

This gave me direction and purpose on how to make my work life better. For a while now I have been dreaming about my passio, computer games. I have many skills in corporate IT and software development mangement. But I pine my days dreaming about developing computer games instead of a corporate product. I now understand what I need to do in order to make my work life better. get control over what I am working on. This audiobook gives me great insight into how to do it. The teachings in this book needs to be illustrated to school students. If schools highlighted this information to young minds preparing to enter the work force they would have a greater understanding of how to develop skills do they can work the way they want.
If like me you constantly think about a better career or even different career then listsn or read this book above all others. It puts it all into perspective and makes perfect sense. Even if I do not 😁.

0 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Book!

I loved this book.
It reinforced things I have been doing throughout my own career and business life, but had no idea of the power unti now.

0 of 1 people found this review helpful

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Vintila Bogdan
  • Vintila Bogdan
  • 14-06-2017

Introduction to the career capital concept

Any additional comments?

I actually avoided this book for a while because I got the impression it attacked liking and enjoying what you do. It's far from it. Cal Newport does not attack following your passion as long as you have the right skills to back that passion up. I'd actually change the title to "Become good at your passion before you follow you passion".

Cal gets into the concept of career capital. If you want to open up a restaurant just because you enjoy occasionally cooking on the weekends for your friends and you're good at it, but have no real concept of organizing, running a business or dealing with issues....simply don't follow you passion. Building a business based on a passion will require much more than just being good at that specific thing you call your passion. You have to have a lot of career capital behind it to back it up.

This is why Cal recommends to get good at things before you decide to take it solo. Passion alone will not get you through. On the other side if you get really good at what you do (be it accounting, analyzing or any other activity that may sound boring) you'll find that it gets much more fun along the way. Getting good results out of an activity you're performing really well will make you like and enjoy it. And I find this concept really interesting and true.

So even if you are a hard advocate of "follow your passion" and "love what you do" believe me this book will give you a lot of value. It's not meant to crush following your passion but dissect it into logical steps and decisions.

On the down side I think that the examples give in the book are a bit too shallow (someone giving up on their studies in order to start a blogging site) but then again this is probably the case for many young passionate entrepreneurs and Cal wanted to target them.

All in all I would put it in the "must read" list. And then get your hands on "Deep Work" as it is a nice continuation of the ideas in this book.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for SereznoKot
  • SereznoKot
  • 19-05-2018

Great ideas for my job search

This book is about making a sober career decisions, based on reason and not emotions. Definitely going to try this approach out

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 21-05-2018

Eye-opener !!

In a world where every big name says ‘follow your passion’ ..it’s kinda hard to believe that following your passion can actually be a really bad advice. I was totally against this book until I red it.

All my confusion around the subject ‘passion’ is now much more clear and thanks to this book, I’ll be laser focused on being so good that people can’t ignore me instead of just following my passion. Thank you so much to Mr Cal Newport for writing this book and a big thank you to the narrator of this book Dave Mallow.

Totally recommended 😃👍🏼

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 02-08-2017

I wish I had this book ten years ago!

I've spent the first ten years of my working life constantly looking for my dream job, finding my passion. If only I had spent the last ten years building valuable skills instead, I would be in a very different position. This book has been a total game changer for me, it's turned my whole work life philosophy upside down. I really can't recommend this book enough!!

1 of 1 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 17-10-2016

Fascinating but not complete

I didn't like the book but I liked the ideas. So I think it was worth the listen.

The book has a few very interesting insights but there's very little support for his claims outside a few stories.

That being said, I wouldn't bet against his assertions being true.

I can't put my finger on it, but the writing lacked something. Maybe it was that the stories wasn't engaging or that the definitions weren't clear.

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars
Profile Image for Kestutis Burba
  • Kestutis Burba
  • 19-09-2019

do not agree

I am stock trader. when I started tradi g I had no idea what I do, no knowlwdge or profesion capital. But I liked it. Was unsuccessull for long years still liked it.

So it is really passion and gut feeling, thats why I still in stocks. Do not agree with author.

Main reason why I did that only because I like it. Long years without any knowledge capital.

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 16-06-2019

Great but repetitive

Enjoyed learning through all the case studies. The principle recaps were a bit excessive though

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kenny Lai
  • Kenny Lai
  • 02-06-2019

Excellent

loved it and I have listened to the audio book multiple times I have lost count.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 20-01-2019

Concise, and powerful ideas with a unique spin

This book discusses content already familiar to those with a good understanding of society and how possessing substantial skill in ones chosen field obviously allows you to take strides ahead. However, it uses some very well presented, if mathematical type arguments to present theses on how we should push for certain types of skill focus and surrender to other types of unhelpful career dreaming. The literary tone employed is admittedly rather dry, clearly exposing elements of the very logical, and mathematically minded authors way of thinking.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 20-01-2019

It is like discovering myself at 50

Fact that it debunks passion hypothesis is what makes the book stand out. So much trash has been written about passion that most tend to believe it as gospel truth. Intact it made me feel inadequate despite having acquired career capital in my 22 years of working with the government in India. For once I feel adequate to take on critics who trivialise the work we do.
It also reaffirms my belief that systematic hard work is the only way out no matter how “uncool” it may appear. This book along with Deep Work is what I’m recommending to my teen kids and nieces who are set to embark on college life.
In one word this book is life altering!

Sort by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Amy
  • Amy
  • 28-07-2017

interesting but unhelpful

Overall, this book is interesting. It was reassuring and motivating to learn that my career will probably be what I make of it, and that it's probably not a matter of falling into a fulfilling job by chance. (I use the word "probably" because of the lack of empirical evidence cited in the book). But the lack of supporting research evidence, or clear guidance in identifying next steps (rather than retrospectively looking back on successful people's correct choices, or unsuccessful people's incorrect choices) has left me feeling dissatisfied. A follow-up book containing these two features would be warmly welcomed.

15 of 15 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Kristian Haagensen
  • Kristian Haagensen
  • 14-02-2018

Just listen to the last chapter.

Good book. Just read the last chapter and save yourself some time. It sums it all up.

5 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Vo C.
  • Vo C.
  • 04-07-2017

Don't listen to the sample

This book is well thought out and very helpful in its message. The sample didn't do the book justice at all

3 of 3 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Mr. T. L. Sainsbury
  • Mr. T. L. Sainsbury
  • 10-07-2019

A very long way to tell very little

I don’t disagree with any of the messages in this book and I’ve definitely been taught some new perspectives that I will no doubt regurgitate when I help others

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Martin Smithson
  • Martin Smithson
  • 09-02-2018

Keep Coming Back

I often come back to this book to remind myself about the importance of "career capital". It gives me the gentle kick I need to continue to pursue work that I "love".

It's still an ongoing challenge but this book really helps. Love Deep Work by Cal, too - recommended!

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Benjamin Daly
  • Benjamin Daly
  • 13-05-2017

Fantastic

Great book. Made me realise why I am feeling frustrated in my career and what I have to do to overcome the issue. Many thanks for the insight :)

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for N. J. Pollard
  • N. J. Pollard
  • 11-12-2016

Life Changing Potential

If you could sum up So Good They Can't Ignore You in three words, what would they be?

Work attitude revolution.

What did you like best about this story?

Completely changes attitude to work.

Any additional comments?

The concepts, tools and techniques shared in this book are potentially life changing. If you feel trapped in a job and want to find out ways to change your attitude to the job then I recommend this. Cal's writings on how constantly changing jobs looking for a job you love (rather than first trying hard to find what you are good at in your current role and maximising this) are mind changing (for me anyway).

3 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Joseph
  • Joseph
  • 14-10-2019

Really interesting

Really interesting book if want to further your career. Have to admit I missed the last 30 minutes (glossary eurgh)

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 15-08-2019

It gives a good overview and disciplines

the stories are good and interesting, but sometimes repeated the same content with other words, which is not always entertaining

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mustafa Tahir
  • Mustafa Tahir
  • 24-07-2019

Great book

Has completely changed the way I view my career trajectory, preaches the virtues of mastery and why the 'follow your passion' line is not always accurate